Organized by the Covet Foundation, the Luxury Design & Craftsmanship Summit 2019 presented you with a new perspective and the most innovative practices of the luxury and design industries for its last day. CovetED brings you the biggest highlights of the second – and last – day of the design event. Enjoy!
After an opening featuring a live showcase with many artisans showing what they do best, came a small intervention from brand specialist Carlos Coelho. He is a specialist in brands, its concepts, and conceptions and in his talk, with a slight touch of humour, he explained to the audience the weight of communication in their promotion, as well as the constant need that many companies have to be in touch with technological innovations in order to compete with other top names. He also enhanced the importance of quality as well as telling “superfluous” apart from “essential”, as well as the role that emotions play in this current digital age.
Then came the third panel discussion of the Luxury Design & Craftsmanship Summit 2019 was focused on the concept of Marketing of Excellence. This event showed several perspectives on winning high-end consumers through quality craftsmanship. Throughout the panel, each of the guests presented a history regarding each of the main business that they are a part of and also engaged in a healthy debate regarding their own perspective regarding the challenges that present-day brands and many artisans have to face with the crescent modernization of society.
The main speakers on this part were Miguel Costa, the current General Manager of Bentley and Lamborghini in Portugal, Rita Sambado, Ricardo Conceição, Manager at Atelier des Createurs, and Ana Maria Vasconcelos, who is the General Manager from Belcinto, the Vice Presidente of APICCAPS and again with the presence of Carlos Coelho in the panel.
Rita Sambado gave a more “romantic” perspective regarding the future of craftsmanship, believing that handmade objects and accessories won’t go easily extinct. Miguel Costa, after presenting a history of Lamborghini and its impact in Portugal gave a perspective very much in agreeance with Carlos’ previous intervention, highlighting the fact that the digital era is here to stay and it’s the main means to make quality craftsmanship known to a globalized world. Both Ricardo Conceição and Ana Maria Vasconcelos gave an insight into craftsmanship regarding fabrics (considering the two businesses they run) presenting the classical side of their companies while revealing their desire to proceed with innovation in the digital age.
The Summit resumed after a Lunch Break with the final panel of the event entitled “Designing & Crafting: Criteria to Excellence”! Raquel Costa (Swarovski), Nini Andrade da Silva (Designer), Emmanuel Babled (Designer), Khaoula Ouerfelli and Duarte Eira (Chef) were part of this incredible panel and they gave us an incredible Design Lesson!
The panel started with Nini Andrade da Silva, a Top Portuguese Designer that’s specialized ins Hospitality Projects. Andrade showed the audience four incredible projects that showcase her incredible brilliance: PWC, a palace in Lisbon fully renovated with amazing craftsmanship details; Mondrian Dubai, a 5-Star Hotel in Dubai that’s inspired by the Desert Rose Look; Savoy Palace, a 5-Star Hotel in Funchal (Madeira); and Hotel Vila Foz, an incredible Hotel in Oporto! All of these amazing projects are incredible and fully representative of Nini Andrade Silva’s inspiring design style!
This marks the end of another great edition of the Luxury Design & Craftsmanship Summit. See you next year!
LDC SUMMIT 2019 SPEAKERS: NINI ANDRADE SILVA
LUXURY DESIGN & CRAFTSMANSHIP SUMMIT 2019: THE MASTER ARTISANS PART I
♦ Discover All About Luxury Design & Craftsmanship Summit 2019 & the 13th Edition of CovetED Magazine ♦