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Fabio Ferrillo Designed Chiara Ferragni New Showroom in MilanThursday 7 June 2018
Fabio Ferrillo Designed Chiara Ferragni New Showroom in Milan ♦ Fabio Ferrillo’s architectural vision has shaped spaces internationally, from the luxury shopping experience Runway in Vietnam’s capital city Hanoi, to Chiara Ferragni’s 50’sflavored Pop-up at Le Bon Marché, Paris.
After the success of the design of the renovations to the production site lobby of MSGM, one of the most promising and elegant fashion brands of the moment that was founded by Massimo Giorgetti in 2010, the talented architect rejoined the famous italian fashion blogger and designed Chiara Ferragni New Showroom in Milan.
The talent of Fabio Ferrillo lies in his ability to create tailored spaces, often highly conceptual and with remarkable degree of sensitivity to the perceptions of participants. Walking into a space with Fabio Ferrillo’s signature represents going through an experience.
In the new space, visual harmony is created from the contrasting elements of polished Italian marble and raw béton brut, industrial sensibility combined with clean, modern lines. A compelling conveyance of Chiara Ferragni brand realized in this eponymous showroom by Fabio Ferrillo, founder of Milan-based architecture studio OFF Arch.
Within one of Milan’s famed hidden courtyards, the showroom is a space that holds the essence of Chiara Ferragni brand.
Fabio Ferrillo strongly represents it with bold and beautiful stone elements together with tactile, rough-finished cement surfaces to express a concept of modern brutalism. The space strikes pleasing contrasts between the polished and the rough, the refined and the raw.
Moreover, Chiara Ferragni Collection showroom by Fabio Ferrillo boasts the curation of furniture from masters of design and selected custom pieces. Fabio Ferrillo creates once again a unique experience: the stage for Chiara Ferragni Collection to be displayed and shimmer.
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All Image Credits to Offarch