Disco Gufram Starts its Journey from Design Miami / Basel ♦ Disco Gufram starts its journey around the world from Design Miami / Basel, one of the most awaited-for events for international design lovers and collectors.
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From June 12th to June 17, 2018 the entrance space of Design Miami / Basel will host a unique set up to showcase the new exciting project dedicated to the elegant and stylish disco mood.
The collection includes upholstered seating inspired by Gufram’s upholstered “disco seats” from the 70s, a series of carpets with patterns that draw upon the geometry of dance floors, and a series of coffee tables and cabinets that feature warped disco balls.
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The showcase created specifically for Design Miami / Basel is an immersive environment, an actual VIP-lounge area which is both exclusive and accessible to all visitors: a DJ set will be active for the whole duration of the fair as well as site specific videos which will highlight the disco atmosphere.
Such symbolic places as the discotheques, a space so intertwined with our pop culture since the mid 60’s, are re-thought and re-shaped by the most pop international design brand which had already produced an entire collection of extravagant seating for what we call today “the spaces of freedom”. “For this new adventure it has invited three groups of creative minds to create its own surreal disco, in the heart of Milan.”
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The task of combining past and present has been entrusted to the creative minds of the Italian Atelier Biagetti (Alberto Biagetti and Laura Baldassari), Dutch ROTGANZEN (Robin Stam and Joeri Horstink) and French GGSV(Gaëlle Gabillet & Stéphane Villard), which brought the dance floor within domestic spaces.
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