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Maison et Objet 2018: An Exclusive Interview With Federica BiasiSaturday 3 February 2018
Maison et Objet 2018: An Exclusive Interview With Federica Biasi – We had a blast in Maison et Objet last January. We had the chance to see fantastic stands, representing the best brands out there, to go to the best conferences and to meet incredibly interesting and talented people. One of which was Federica Biasi, a Rising Talent Awardee. Federica was kind enough to share some thoughts with us after the Rising Talents Conference and later conceded us an exclusive interview, sharing her thoughts on everything, from her nomination to what drives her in the design world. Join CovetED Magazine and get to know a little bit more one of Italy’s finest young designers!
But first, some background for context. Federica Biasi, born in 1989, graduated with honours from the European Institute of Design in 2011. From 2011 to 2013 she worked with several design agencies based in Milan. Then, in 2014, she moved to Amsterdam to observe and understand the Nordic design concept and the emerging trends, focusing on the aesthetic beauty and the formal simplicity which has inspired her personal style.
It (Maison et Objet) was a success, and it was very interesting to understand the people’s opinion too!
Recently, she became the art director of the Italian company Mingardo, and, at the same time, she collaborates as a creative consultant with well-known design companies such as Fratelli Guzzini, focusing on worldwide trends research and forecasting: colours, materials & finishings, carefully analyzing the know-how of every company she’ s collaborating with. She furthermore developed ceramic tableware, textile products and furniture, and she strongly believes in the strength of the handcrafted products. Federica is an all-rounder designer, her philosophy is based on a clean aesthetic approach: nothing is left to chance, which means every detail has a carefully thought goal, whether to be a product or an art direction work. Ever since 2017, she is been teaching and lecturing in IED Milano and Marangoni in product design courses and Masters.
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The Designer’s Voice
What did it mean to you to be featured in the Rising Talents Awards?
It was a pleasure, of course! The world is full of talented designers, especially in Italy, so for me, it has been an honour to be chosen amongst 6.
Was it Your first time at Maison et Objet? What was it like to have your own stand?
I’ve been there twice before, but I think this year has been better than the past years. I had a little space to show my products! It was a success, and it was very interesting to understand the people’s opinion too!
What was the first thing you thought when you knew you’d be a Rising Talent Awardee?
I thought “ really? “ – it was a big surprise, I was astonished!
What’s your relationship with Andrea Branzi (Federica’s designator) like? Does he comment on your work, or help in any way?
I’ve never met Andrea Branzi before. I discovered from the Maison&Objet that he nominated me. I really appreciate him as master of design, the way he thinks is an example for me.
What was it like for you to leave Milan and go to Amsterdam? What were your expectations?
I didn’t have any expectations, but when I arrived there, I felt the beauty of the city and the peace of the canals. I loved living in Amsterdam. I worked as a freelancer when I was there so I had a lot of free time to see the city and to live in the Dutch way.
How would you describe your signature style? Did the time you’ve spent in Amsterdam influenced it in any way?
I’m young, and I’m still building my personal style, but I can definitely say that my style travels between vintage and the essential, between the decoration and the femininity, between the lightness and the purity of the shapes. Form, colour, beauty, trends are fundamental to me and my research.
What would you say that are your core inspirations? What drives you?
The process starts often with an inspiration taken by the past, or from nature. I like the existing objects that man has created over the past time. I like to think of restoring a new life to past epochs, riveting modern objects. For me, research is fundamental to creating an object. I don’t stop and I find inspiration in any field. With my projects I want to move, to touch the customer, that’s my aim. In a world where we are full of products, I need that my products say something, they have to talk to the world and transmit peace and elegance.
You were the only woman amongst the Awardees at the January Edition of the Rising Talents Awards. What do you have to say regarding the role of women in design, and, more specifically, in Italian Design?
For years men in design were more than women, and many women of design were the wives of great designers. Now everything is changed, I think that now many women are really assuming this profession. Despite this, there are those who think we are only good at decorating. I think that the feminine touch is essential in the product design world. I think that the woman as “creator” is able to create products with a strong emotional value.
What’s next for you? What are your expectations and what do you hope for 2018?
I have so many projects in the drawer… The next step is the Milano Design Week I will present some new products … including a table, a chair, a lamp, wallcoverings and a bookcase! With Mingardo, the company that I follow as an art director I will exhibit in via Paisiello 6, a new pole of the organization “Ventura Lambrate” I think it will be a really beautiful place to visit, with many interesting companies.
Image Source: Federica Biasi
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