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TAG Heuer Carrera Celebrates 55 Years with Incredible New CollectionSaturday 3 March 2018
TAG Heuer Carrera Celebrates 55 Years with Incredible New Collection ⇒ A cornerstone of the brand since 1963, the legendary TAG Heuer Carrera takes a sharp turn to mark its 55th spring. Scheduled to be presented at Baselworld 2018, this avant-garde chronograph, forever associated with motor racing, wears its DNA with sporting pride. With a new Heuer 02 Calibre manufacture movement, a 43 mm modular case, a tachymeter bezel or a skeleton dial with 3-6-9 counters, this flagship model is powered by a state-of-the-art engine.
The TAG Heuer Carrera celebrated its half-century with abandon, a distinguished sporting milestone for this 1963 icon of the track. This automotive chronograph still clearly predominates in the annals of watchmaking success stories. An authentic living legend, this collection now welcomes its latest addition – the new TAG Heuer Carrera Heuer 02, available in 13 contemporary variants in steel, carbon, ceramic or gold with a metal, rubber, leather or ceramic bracelet, plus a 45 mm version with GMT function. “When it came to designing the new TAG Heuer Carrera, we were faced with a choice between a vintage-inspired piece and a modern reworking. We opted for the latter. At TAG Heuer, all of our energy goes into designing the watches of the future. We innovate by anticipating the desires of tomorrow’s consumers”, said Jean-Claude Biver, CEO of TAG Heuer.
During its 50-year life, the TAG Heuer Carrera has taken various forms and incorporated numerous technical innovations to become an icon. Quintessentially avant-garde, it carries the luxury brand’s DNA, writing its history through the ages, from the minimalist version of the 1960s to the more recent mechanical and connected models. Sporty and modern, the new generation of automatic chronographs features the stylish lines of the 21st century Heuer Carrera models, rendered distinctive by their modular case and bezel with tachymeter scale. And the cherry on the birthday cake – the millennial TAG Heuer Carrera has a new motor: the Heuer 02 calibre. Thus equipped, it reprises the original 3-6-9 counter layout from 1963. Chronograph minutes and hours at 3 o’clock and 9 o’clock, permanent small second at 6 o’clock and date window at 4.30. Punctuated with luminescent baton hands and indexes, the skeleton dial is integrated into a 43 mm diameter modular case, water-resistant to 100 metres and available in several versions.
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“The modern TAG Heuer Carrera is a decisive model for TAG Heuer, and the fact that the Connected Modular is inspired by its aesthetics and motifs further illustrates the brand’s desire to make it a flagship piece”, said Jean-Claude Biver. The skeleton dial with sapphire case-back is a characteristic feature of the more recent TAG Heuer Carrera models. It reveals a state-of-the-art movement designed in-house: the Heuer 02 calibre. Paired with the iconic Heuer Carrera, this automatic manufacture chronograph, developed and produced by TAG Heuer, incorporates 168 components, including a column wheel and a vertical clutch – signature Haute Horlogerie features. Modern, accurate and reliable, this mechanical movement oscillates at a frequency of 4 Hz and has an 80-hour power reserve. It has been specifically designed in an industrial production context, and with the aim of simplifying the assembly and after-sales service operations.
“It is vital for a brand specialising in chronographs to have its own chronograph movement. The Heuer 02 calibre is modern through and through, from its design, production and after-sales service to its reliability and performance”, explained the CEO of the luxury watch brand. To celebrate the anniversary of the Heuer Carrera, TAG Heuer has issued a special edition book called Ahead of its time. Recounting the highlights of this signature collection and the models that have sealed its legendary status, the book describes how the often-pioneering Heuer Carrera chronograph, which is now synonymous with the brand, became universally recognised as an icon. This 4500-piece edition is available in the brand’s boutiques and can be ordered from the brand’s website in certain markets.
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Source: TAG Heuer