Step Inside Chanel’s New store In New York by Peter Marino ⇒ What’s better than a room full of Chanel? Despite, of course, a whole closet full of the Parisian powerhouse. Now, take your imagination for a walk. Picture the following: 14 000 sqft, five floors filled with handbags, jewellery, eyewear, all your favourite ready-to-wear pieces designed by the Kaiser, perfumes, well, everything. Now picture it with an incredibly modern and sleek design. Looks fun right? But what if we told you that such a place exists and it’s not only a sort of astral plane thingy where everything’s just perfect? The Parisian brand took on the venture to go through a two-year-long renovation overlooked by the one and only Peter Marino. The best part of all of it? There are some really exclusive piece that you can only find available in this new 57th street heaven on earth boutique.
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A wall of shoes and bags greet you upon entering…The finishes around the store include hand-applied matte wall finishes, handwoven tweed textiles and hammered brass railings.
The focal point of the space is an entwined 60-foot tall necklace sculpture that cascades down the centre of the four-story central staircase, commissioned from the French artist Jean-Michel Othoniel.
The second floor is home to the shoe salon, with a custom Goossens chandelier. Here you can find all the classics—the two-toned slingback, ballerina flat, beach espadrille and sneakers as well as bags including the 2.55, 11.12, Boy CHANEL, CHANEL’s Gabrielle and the newly introduced CHANEL 31 handbag, as well as costume jewelry and eyewear.
The boutique’s opening corresponds with the arrival of the Cruise collection, which showed in Paris last May, when a larger-than-life cruise ship terminal was erected in the Grand Palais—with a nautical inspired collection to match.
Throughout the store, Peter Marino gives nods to Gabrielle Chanel and the codes of the house. Gold leaf and crackled lacquers as well as actual Coromandel screens can be found throughout the boutique and reference the walls of Gabrielle Chanel’s apartment on rue Cambon in Paris.
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