H&M and Moschino Join Forces for a Fun and Youthful Collection – With cartoon characters, teddy bears, Barbie and logos galore, it is fair to say Moschino’s Jeremy Scott is not for minimalists. He is a designer who appeals to a generation that requires pop art-like graphic statements in their bid to win at Instagram (it goes without saying that he has excellent emoji game).
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H&M X Moschino collection campaign, photographed by Steven Meisel.
Jeremy Scott, creative director of Moschino, who is collaborating with H&M, revealed their collaboration last April at Moschino and Scott’s annual Coachella party. The collaboration is expected to revive certain archival pieces from Scott’s own collections, as well as those of the label’s founder, Franco Moschino. With an emphasis on playfulness and humour, the collaboration also comprises a full range of accessories.
The call from Gigi Hadid to Jeremy Scott was projected on digital screens at the annual MOSCHINO party in Coachella, California and live broadcasted on @hm surprising guests with the big news after midnight. Jeremy Scott and Gigi Hadid were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humour that has made the label one of the most beloved in fashion today. For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too.
“I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration, I’ll be able to reach more of my fans than I’ve ever had the ability to do” – Jeremy Scott
“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world,” says Ann-Sofie Johansson, Creative Advisor, H&M.
The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new “zapping” experience for the digital world.
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