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Fendi Timepieces Presents the New Selleria CollectionSaturday 14 October 2017
The iconic Selleria watch is presented in a new collection featuring two different luxurious woven velvet straps lit-up by the Fun FENDI logo, celebrating the FENDI DNA with a contemporary and unexpected twist. Join CovetED and explore the new FENDI TIMEPIECES collection.
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The new double or single tour Selleria strap reinterprets the distinctive FF – Fun FENDI logo by featuring the double F pattern in natural tones of camel and dark brown to recall the autumnal warmth. The watches’ subtle mix of textile and leather embodies the FENDI unique expertise in material combination.
The new Selleria features the iconic round yet the geometric shape of the case, adorned with a new white dial enhanced with rose gold colored or silver stitched-like Roman numerals and indexes and an off-centered white mother-of-pearl small second subdial giving dynamism to the overall design.
Elegant and refined, it features the patented interchangeable strap system allowing to change the strap with a simple twist of the case back, giving the opportunity to choose between the single or double tour strap.
The new Selleria Collection pays homage to the Roman Maison’s roots merging the iconic FENDI design with the highest Swiss watchmaking expertise.
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