Affordable Luxury Brand

Meet Nyden, H&M’s New Affordable Luxury Brand

Meet Nyden, H&M’s New Affordable Luxury Brand – H&M’s one of the world’s most successful ready-to-wear brands. The Swedish brand introduced the Nordic look to the rest of the world and celebrated an unprecedented success. All of the world’s most important cities have at least one H&M store, and their success is shown through their designs and their commercial partnerships (David Beckham, Nicki Minaj, Kevin Hart, amongst others). Now, the Scandinavian brand decided to take the next step and launched Nyden, an affordable luxury...