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Meridiani’s New Flagship Store Opened Its Doors in LondonTuesday 19 June 2018
Meridiani’s New Flagship Store Opened Its Doors in London ♦ Meridiani has officially inaugurated its first flagship store in London in June. One hundred percent conceived and crafted in Italy, the brand narrates a story of detail and accuracy, establishing a refined, elegant space to welcome professionals, customers and the press.
In a smart location in South Kensington, in front of the Victoria and Albert Museum at 10 Thurloe Place, Meridiani officially opened its doors on the 1st of June this year.
With the showroom and the furnishings designed by Andrea Parisio, Meridiani showcases the latest
collections, classic pieces and Meridiani Editions.
The London store places Meridiani at the center of international business and the United Kingdom.
Meridiani is distributed nowadays in approximately fifty Countries all over the world. The flagship in London adds up to the other mono-brand spaces in Milan, Rome, Paris, Miami and Singapore, further to the Meridiani Studio in Munich – inaugurated in March this very year – and the ones in Amsterdam and Moscow which are going to open soon before summer 2018.
Meridiani was born in 1996 from a simple yet passionate idea of Laura Ferraro Crosti, wife of Renato Crosti, founder of the company: a new home collection characterized by a recognizable lifestyle, timeless yet always up to date, able to keep an eye open for trends but with deep roots in the past.
The first collection was born in spring 1996 and it was entirely manufactured in Italy thanks to the existing industrial facilities owned by the family: it was the result of the enthusiasm and collaboration between Laura and the designer Andrea Parisio, art director of the brand.
In the same year the collection was shown in the first atelier in Milan together with a rich textile range – a distinguishing feature of the brand since its dawn. The successful first showing and the excellent feedback received by insiders and customers led naturally, in 2000, to the creation and promotion of the first official collection as Meridiani.
Thirty years of experience previously acquired in manufacturing high-quality furniture paddings and upholstered beds turned out to be one of the primary elements that contributed to the success of the new brand.
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