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Italian Design: Explore the Staggering New Releases by MinottiFriday 7 August 2015
Italian Design: Explore the Staggering New Releases by Minotti ⇒ Years will pass, and history will remain! Year after year Italian furniture brands introduce new collections, driven by traditional techniques, which is also common in South European countries. Today, CovetED will explore the staggering new releases from one of the most prominent brands in the world, Minotti.
The staging of the showroom was updated for the presentation of the 2015 Collection coordinated by Rodolfo Dordoni and launched at the Isaloni 2015 furniture show in Milan. This ample space is dedicated to the new Yang, Seymour and Lounge Seymour seating systems accompanied by the Leslie armchairs, coffee tables from Close, Elliott, and Catlin, and numerous other accessories introduced this year.
⇒ Related Article: BARCELONA DESIGN: INTERVIEW WITH CREATIVE DIRECTOR OF MINOTTI LONDON ⇐
The company’s showroom is the most tangible demonstration of how the latest innovations can blend seamlessly with products from the previous collections in a succession of elegant settings that convey the brand’s sophisticated and unique lifestyle.
A space designed to capture the essence and identity of the MINOTTI brand that has become its permanent expression in the most effective and authentic way. Signed by Studio Dordoni Architetti, Spazio Minotti is located in an industrial complex in Meda.
An elaborate project that redevelops part of the industrial site, expanding it to create 1000 square meters of surface area and obtain a sprawling and bright space that would host the company’s latest collections and iconic products from past collections. The concept by Studio Dordoni Architetti was inspired by a project of a contemporary villa where all the rooms meld harmoniously with the terrace and hanging gardens.
After crossing the entrance, you have the impression of finding yourself in a large house where the materials – concrete walls, Piasentina concrete stone flooring, warm tobacco-coloured wood panelling, and huge windows screened by smoky grey linen curtains – exude the ideal setting to highlight the seating systems and the myriad of furnishing complements from the company catalogue.
The skilful use of perspectives raised platforms and sophisticated lighting creating an interesting succession of truly eye-catching settings intended to showcase not only the products but also the inimitable Minotti lifestyle.
The showroom includes rooms with audio-video equipment for meetings and training courses for customers, architects, interior designers, and journalists.
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