You’ll have undoubtedly seen Gufram‘s iconic Bocca® sofa before, whether in the lobby of a cool design hotel or on the pages of a glossy magazine. The sensual Lips shaped sofa has featured in numerous museums and design exhibitions around the world and has been photographed for fashion magazines by the likes of David La Chapelle and Richard Avedon, featuring Heidi Klum, Anne Hathaway, and Sharon Stone as models. The iconic red lips sofa have even featured on world tour sets of Beyoncé, Kylie Minogue and Katy Perry. Today CovetED brings you all about it, enjoy!
A saffron yellow Bocca Sofa. The colour is just one of 25 new tones that the company is releasing. Photo: Mads Mogensen
Designed for Gufram by Studio65 in 1970, the sensual sofa is a design icon of that time, along with the works of Andy Warhol and other masterpieces of Pop Art and Surrealism. Now, for the first time, the sofa is available in 25 brand new colourways.
According to Charley Vezza, The story of the Bocca sofa is very peculiar: Studio 65 designed it in 1970 for a beauty centre in Milan. Thinking about it, it is quite funny that such an iconic design was not made to be a best-selling piece, but rather as part of a bespoke contract project. Times were very different—the product was made with a mould, and making a mould for a one-of-a-kind design is not economical. But Gufram was and still is, a laboratory which worked on handmade and crafted pieces, and they accepted the challenge. With time the brand understood its potential and added the Bocca to its catalogue.
“It is true that the first artist to come up with the idea of transforming lips into a seating system was Salvador Dalí, but the actual origin of the Bocca is very different. It was a sofa created for an interiors project, and its inspiration was more about the absolute abstraction of beauty [as opposed to] an homage to or a reinterpretation of Surrealism.”
“The story of the sofa is very well known by now. But there is a personal one I would like to share. As a child, I was surrounded by Gufram pieces in my family home. I had a strong connection with many of them and almost treated them as my imaginary friends. But the Bocca was placed at the end of the stairs, and every time I would go down I was afraid to fall and to be eaten by this gigantic mouth! For years, it was my least favourite piece for this reason.”
The new designs range from brights like Yves Klein blue, burnt orange and olive green to soft greys, taupes, black, brown and even white, so there’s a lips sofa to suit every scheme and interior.
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