Stephane Parmentier Brings The Art of Paradox To Maison et Objet 2019 ⇒ On the 3rd day of Maison et Objet 2019, CovetED attended another amazing conference. Stéphane Parmentier brought us the “Art of Paradox”, where we took a step inside his main inspirations when it comes to interior design and architecture. Enjoy!
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Paris-based interior architect, designer and creative director, Stéphane Parmentier was influenced from a young age by the aesthetic world of civil aviation, from the contemporary art and the power of beauty on everyday life. Today, his career turns around bringing all those vibrations together in the name of sophistication, a new cool and modern lifestyle and a twisted modernity.
Parmentier first drew upon this early influence when he embarked upon what would be a 17-year fashion career, working notably for Lanvin, Karl Lagerfeld, Givenchy (as director of women’s ready-to-wear and licenses) and as artistic director of Claude Montana. Eventually, he launched his own label, which was distributed in stores such as Maria Luisa in Paris, Saks Fifth Avenu in New York and Isetan in Japan. When, in early 2000, Parmentier landed the dream job of redesigning the first and business class cabins of Singapore Airlines, he decided to expand into interior architecture and design and opened his own agency in 2003. His current work is still influenced by his experience in fashion.
“Fashion taught me 2 things: you need to listen to the project and the client; trust the interior voice that tells you to go in a certain direction to help you make decisions and take risks. But the most important is to listen to the client.”, says the designer.
In the “Art of Paradox” talk, the designer focused on the most important things about design as a business. “You have to change the way you look at the project to complete it as fast as possible and adapting to the context. How do you adapt to the context? Listening to the client and to the country. You have to feel close to the processes and habits of the country, that gives you an additional soul.“, says the designer.
That’s the French touch, bringing sensitivity to the project, with a final product that has harmony. But always very rigorous. He feels free with the projects, as mixes unusual products together, creating his own style that’s different from the others.
He loves simplicity and thinks it’s very important because nowadays things can be very confusing. He calls it forced simplicity, always with sophistication, to force people to slow down and enjoy the design.
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