Salone del Mobile 2017 – A Hideaway Beach Concept by Dedon

IMG_9609

At Salone del Mobile 2017, Dedon is presenting an ingenious and creative Hideaway Beach theme that has a natural character due to soft summer colours and a breezy spirit of luxury. The brand’s booth was designed by Werner Aisslinger and is best defined by a serene, comfortable, authentic, bright and relaxing atmosphere. Aisslinger directs the focus of visitors to a semi-circle of abstract water half-way along the wall which is completed by a vast mirror in order to create a distinctive visual effect, sort of like a “geometric oasis”.

IMG_9560

Related Article: iSaloni 2017 – Meet Striking and Exclusive Italian Pieces from B-Line

IMG_9656 salone del mobile 2017

Natural materials and thoughtful details — from oversized plants to view breaking curtains to leafy graphics by Bureau Borsche — transport visitors to a place of discovery and escape. Through shifting shadows created by hanging wooden lamellas, an eye-catching beach bar suggests a scene from some secret retreat.

IMG_9718 salone del mobile 2017

Related Article: iSaloni 2017 – An Inside Look at Vitra’s Luxurious Home Collection

IMG_9741 salone del mobile 2017

According to Sonja van der Hagen, creative director of DEDON, “After last year’s inspiring journey to the jungle, it was time to return to the beach. But not just any beach. We were dreaming of a cozy hideaway — a place to relax and enjoy, meet friends and family, and celebrate our new collections. Werner understood this perfectly.”

IMG_9721 salone del mobile 2017

IMG_9789

Nevertheless, the most important aspect Hideaway Beach is the actual furniture exhibition which exudes luxury and elegance to no measurements. Some of the pieces that are being displayed in the brand’s stand are the Others by Stephen Burks’ new collection of animated lanterns and extensions of collections like BRIXX, TIBBO  and MBRACE. Lastly, the pieces are separated by platforms of various heights, thus giving the spotlight to each piece individually.

IMG_9829 salone del mobile 2017

Feel free to share your thoughts in this article and come celebrate design with us! For more trends and information follow and subscribe to CovetED Magazine! Follow us on our social networks: Facebook Twitter Instagram Pinterest | Google plus | Linked In

IMG_9798 salone del mobile 2017

Source: Dedon

Magazine.archive

6 comments

Leave a Reply

Your email address will not be published. Required fields are marked *