This year at iSaloni Roche Bobois celebrates its iconic Mah Jong sofa, designed in 1971 by Hans Hopfer. Roche Bobois recently released, ‘The Swimming Pool,’ a TV/cinema commercial which centres around the Mah Jong sofa and conveys Roche Bobois’ particular brand of French luxury: fresh, innovative and full of joie de vivre.
The ad is displayed on a large screen on the brand’s stand, right above the live version of the “swimming pool” – unique construction built with sofa’s modular elements. We have to admit that the idea of diving into this colorful world of softness is extremely hard to resist.
The new autumn-winter 2016 pieces are as bold as ever. Roche Bobois plays with volumes, colours and materials. The vibrant collection creates an element of surprise whilst at the same time evokes senses.
The ODEA armchair, designed by Roberto Tapinassi and Maurizio Manzoni, has an organic design and elements which resemble the petals of an open flower. Bina Baitel’s design for the ASTRAGALE sideboard features a beech-moulded pattern on the facade that pays homage to classic Haussmann interior architecture – with a modern twist. Besides amazing sofa construction, our attention was drawn by absolutely beautiful CHROMA table lamps made with coloured photographic filters.
See also: MOROSO COLLECTION AT SALONE DEL MOBILE 2016
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