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New Melbourne Store Celebrates Minotti’s 70th AnniversaryFriday 7 September 2018
New Melbourne Store Celebrates Minotti’s 70th Anniversary ⇒ The renowned Italian brand, Minotti, celebrated its 70th anniversary by opening a new flagship store in Melbourne, Australia, on Dale Street, near the Central Business District. The store is a collaboration between the iconic brand and Decede.
Based on the historic collaboration between the Engelen family, at the helm of Dedece for 40 years, and Minotti, the elegant showroom has been designed by CO-AP Architects. With a large display space equipped with large full-height windows, the store is organized on two levels, connected by means of a dramatic staircase that makes the layout more dynamic.
The interior design by Minotti Studio precisely reflects the lifestyle proposed by the brand. Floors in grey cement and panelling in mink-colour larch, alternating with planks in black brushed oak, generate a refined atmosphere.
Once past the entrance, visitors encounter a reception area leading to an intriguing itinerary through a series of settings, in an area of 330 m2, featuring some of the most outstanding pieces from the Minotti collection.
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