Returning for the seventh consecutive year to Paris for Maison et Objet 2017. Exhibiting in hall 7, stand B80 C79, the artistic studio based in Canada, Molo is displaying a variety of designs, including custom-cut and sculptural softwalls. The Brand’s installation was made as a calm space in which their avant-garde project, Cloud Mast will be premiered in France. Design enthusiasts will also be able to stumble upon a new generation of the iconic softwall that was designed by Stephanie Forsythe and Todd MacAllen.
The freestanding walls are characterised by having 5 meters high and for being made exclusively from natural brown kraft paper and the acoustic properties absorbs all sounds turning it into a very serene place. In addition, the cuts on the walls give an extremely delicate fluting to the structure resembling Classical columns or even Gothic rib vaults.
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Coming back to Cloud Mast, this luminary piece is not your conventional source of lighting as it as no dependency of a ceiling or overhead structure instead it is floor supported and counterbalanced with hanging weights. The originality of it comes from a luminous canopy of cloud forms that immediately flashes smooth light to a room.
“The shades—comprised of hundreds of airy, honeycomb cells—are lit from within by dimmable, energy-efficient LED. As air currents shift, the clouds rise and fall like gentle breath. The mysterious movement captivates spectators and draws them close.”
Visitors are welcomed to interact with pieces on display as there are many seating arrangements or tables where people can converse, especially beneath the Cloud Mast. The latter creates a sense of equality and community and one can be marvelled by the beauty that this honeycomb structured piece possesses.
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Many versions of the softwall will be showcased at the prestigious event. For instance, the Kraft paper softwall, previously mentioned, is made from a combination of recycled and long fibre whereas a new production of standard softwalls is comprised from a stiffer, non-woven polyethene that enforces the strength and preciseness of the piece.
“The soft collection is a modular system of pliable space partitions, lighting, seating and table elements that use internal honeycomb geometry to flex, expand and compress for storage. The collection’s flexibility is perfect for spontaneous reshaping of living and work spaces, or the creation of immersive, sculptural environments.”
Make sure to visit Molo’s stand and to have the opportunity to visualise the grandness of the Cloud Mast and softwalls. In addition, co-founder and designer of the brand, Stephanie Forsythe will be present at M&O to give a clearer insight about the studio, something you surely cannot miss!
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