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The Key Elements to Know Before Exhibiting at Maison et Objet 2018 ⇒ The World of Maison et Objet Paris is so massive and beautiful that is actually quite easy to get lost in it within 5 seconds of entering the trade fair. It is extremely important to plan for it, whether you are just a visitor or an industry professional. Today, CovetED will show 4 crucial tips one should follow before, during and after a trade show that according to Jean-Luc Colonna d’Istria, a renowned entrepreneur and buyer who founded the concept store Merci, if you really prepare them well you’ll be able to make the most out of your visit to M&O.
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Jean-Luc Colonna d’Istria
When it comes to exhibiting brands and designers, one should always make an accessible and structured plan for the fair, ideas, outcomes, way to approach visitors or suppliers, etc. Basically, one ought to prepare everything months in advance so they achieve the results they are looking for. But now, let’s talk more about the 4 methods that Colonna d’Istria deems as essential to success in events like Maison et Objet.
⇒ Related Article: 25 BRANDS AND DESIGNERS YOU SHOULDN’T MISS DURING MAISON ET OBJET 2018 ⇐
Suppliers are vital in trade shows because if they are a perfect match, then they will help you to increase your business, so decide beforehand which ones you want to see and work with, in the hopes to having the best outcome possible.
If in reference to brands and designers, it is important to see what your competitors are showing and producing, and make a few comparisons with our products, this will allow you to have a different perspective and making you a better professional. You should definitely take advantage from Press Conferences, they exist for a reason, which in on your opinion, is to inspire the entire design community to be better and challenge themselves.
Although you should come with a well-prepared scheme, sometimes it’s quite refreshing to unexpectedly find new things. When in a trade show, you have to be open to impromptu encounters and leaving minor aspects up to chance, however, always with your eye on the prize, and keeping your priorities in check. This is a way to truly combine business with leisure without comprising your goals.
Offering a wide variety of networking opportunities, the MOM digital platform allows you to make your visit plan more concrete and visual by letting you see exhibiting products and brands in advance. This endless source of inspiration catches the eye of the purchaser while also allowing professionals to discover what’s new, ultimately contributing to their future.
In Conclusion, trade shows are excellent tools for this because they prepare brands for a brighter tomorrow in terms of allowing one to innovative and keep an open mind. They also give visitors the bask in the glory of the best trends and products this industry has to offer, thus providing a unique experience in a creative atmosphere. Below, you can watch the video with Jean-Luc Colonna d’Istria.
⇒ Read Also: UNCOVERING THE ULTIMATE GUIDE TO FOLLOW FOR MAISON ET OBJET 2018 ⇐
Source: Maison et Objet
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