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Kartell’s Smart Design for Smart People at Salone del Mobile 2018Saturday 21 April 2018
Kartell’s Smart Design for Smart People at Salone del Mobile 2018 ⇒ At the global benchmark of home furnishings and design, the renowned Italian brand, Kartell is currently presenting an innovative and technologically revolutionary exhibition that is gathering much attraction due to its various forms of expression but also to the fact that the whole exhibition explores new boundaries of contemporary living. With the world evolving ever so rapidly and in smarter ways, this exhibitions comes in the shape of reinvention and embracing evolution wholeheartedly, through the means of smart objects and devices, and that’s exactly what Kartell is doing at Salone del Mobile in its spectacular exhibition, smart design for smart people.
As expected, Kartell could not remain untouched by this evolution, which is not only formal but also related to culture and customs. Design goes beyond the conventional relationship between shape and function and technological innovation – which has always been part and parcel of the brand as regards the objects and materials used – and is the spark for a true smart revolution.
We are talking about a revolution that has come about of its own accord, without the need for superstructures for its development or narration: it is the language of simplicity, a dialogue between shape, matter and creativity that suggests and helps to define the functions of individual projects, the real and undisputed stars of this Salone del Mobile.
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The display involves eight platforms, each for a project representing a macro-theme of the corporate strategy: new research into wood, with the WOODY collection; a focus on BIO themes and new materials; innovation of the SMART TABLES; the placing of value on essential and universal design for the OUTDOORS; the new proposals for LIVING and SITTING; the shapes and plays of light of the LIGHTING line; and, last but not least, the recent collaboration with La DoubleJ for investing the living with colours.
These phenomenal designs were conceived by a wide variety of internationally acclaimed designers, including Philippe Starck, Piero Lissoni, Patricia Urquiola, Tokujin Yoshioka, Antonio Citterio, Mario Bellini, Fabio Novembro, and many others.
The Kartell stand, with its new products, introduces this year a real and important new retail space, an image perfectly mirroring all of Kartell’s Flagship stores, shops-in-shops and stores in more than 140 countries worldwide, which represent the true places of honour for the brand and best transmit its values and concept of lifestyle. In this way, Kartell’s smart revolution comes into direct contact with the brand’s distribution network, strengthening a bond between the company, its values and the entire Kartell community that has never been closer. So, you still have time to visit the amazing Kartell experience in Hall 20, Stand STAND A 15 B 14.
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