How INDEX Introduced Organisation in Design to the Middle East

CovetED Magazine 13th Edition Interior Design Magazine

How INDEX Introduced Organisation in Design to the Middle East⇒  Founded in 2005, Organisation in Design is a PR and event studio with offices in The Netherlands and Italy. Under the name Ventura Projects, they curate international contemporary design exhibitions focused on quality and concept. The company is the brainchild of Margriet Vollenberg who’s ethos is, ‘’ design makes the world a better place and designers are an important part of this positive change.’’ Today CovetED will show you how Margriet managed to get to the Middle East.


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How INDEX Introduced Organisation in Design to the Middle East


INDEX is the largest and longest running collection of interior, design and trend exhibitions in the Middle East and NorthAfrica. Established in 1990, INDEX is organised by dmg events the Middle East, Asia and Africa. In 2019, 7 of the region’s most influential design and hospitality focused exhibitions (including INDEX!) will come together for 3 days in Dubai to create The Middle East Design & Hospitality Week – which will take place from 17 – 19 September 2019 at Dubai World Trade Centre.


How INDEX Introduced Organisation in Design to the Middle East


After evaluating a number of different options, Margriet decided to launch Ventura Projects in Dubai and selected the INDEX exhibition (the region’s largest and longest standing exhibition dedicated to all things interior design) as the platform to do it. Given that INDEX was Organisation in Design’s first entry point into the Middle East market, the INDEX team started by providing them with information about the region upfront. This included reports on economic performance, relevant industry insight directly from prominent regional design buyers and project updates.


How INDEX Introduced Organisation in Design to the Middle East


Due to the success of their participation, Organisation in Dubai has announced their collaboration will be continued in 2019 with the second edition of Ventura Dubai at INDEX and they have decided not to participate in any other design exhibitions in the Middle East outside of INDEX in 2019. ‘’The INDEX team took care of everything. Due to this perfect organisation, the exhibitors were able to dedicate their time to the building as many new contacts and key relationships as possible,’’ said Margriet. She went on to say, ‘’we were very happy with how everything turned out. INDEX showed us that it’s possible to enter a new market successfully if you work closely together and rely on each other’s expertise.’’


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