Petit H, Hermès‘ recycling brand, has established its own boutique on the Left Bank in Paris, dubbed ‘Re-creation in the Re-entry‘ by the house. Weekly workshops will be held in the specialized area, which is located next to the French luxury brand’s flagship on Rue de Sèvres in Paris. The sibling line from Hermès created in 2010 utilizing recycled premium raw materials, has presented its first permanent home, which contains items made by a team of 30 people under the creative leadership of Godefroy de Virieu, who took over from the label’s creator Pascale Mussard in 2018.
The Petit h space in Paris. GUILLAUME GRASSET/COURTESY OF HERMÈS
Petit H’s new 67-square-meter location is immediately next door to Hermès’s newly renovated Left Bank flagship, which is housed in a former swimming pool close to the Hotel Lutetia. An important new chapter for Petit h, Mussard explained, adding that It’s the first time that Petit h has a permanent space and envisions continuing to do pop-ups across the world, but considers this to really be their home.
The Petit H store on Paris’ Left Bank – Photo: Hermès
The collection includes clay pieces for the first time, created in partnership with Poterie Ravel, who, like Hermès, was founded in 1837. One of its potters, Thierry Lachaume, sat at the door turning a vase as part of a workshop to commemorate the opening.
The area was created by RDAI, who also designed the main shop, which reopened in March following a makeover. The terrazzo floor, which combines leftover metal components from the house’s leather goods factories, is particularly noteworthy. Metallic panels on white walls can be used to hold items in place with magnets. According to Antoine Herbeau, director of the flagship, the facility will offer weekly seminars.
Earthenware from the store’s first theme – Photo: Hermès
A house that is famous for its dictum that it likes to only produce products that are worth mending has included a Petit H work stool with an apron for handymen, harvesters, or dreamers that includes spanners, scissors, and rope. Founded in 1837, partially quoted though essentially family-owned, Hermès operates in 45 countries with more than 300 stores, employing 17,000 people worldwide, including 5,600 craftsmen.
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