Sara Lança is the face behind BRABBU Design Forces, a high-end contemporary furniture brand that provides a modern twist on mid-century aesthetics. With an intense way of living – the philosophy followed by the BRABBU – Sara was kind enough to have a chat and guide us through her journey as a designer and her dreams for the exciting future ahead.
CovetED Exclusive Interview with Sara Lança
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How, when and why did you get into the design industry?
My design journey began in Bolzano where I studied at the Libera Università. After Italy, my next stop was London, where I’ve studied and worked as an Assistant Teacher at Kingston University. My passion for product design took me back to Portugal, where I did the doctorate in Industrial Design at ESAD Leiria. Since 2011, I’ve been working as a designer at Menina Design Group, which is the owner of brands like Boca do Lobo and DelightFULL. Through hard work, my dedication was noticed and I became BRABBU’s brand manager.
Where do you draw inspiration from?
I like to see BRABBU as a storyteller of the world. Every single piece of our collection has a unique story behind it, inspired by some of the most interesting cultures and places around the world, from Europe to Asia. Inspiration can come from everywhere so I try to use my five senses to absorb the world around me.
Where does your creative process begin?
At BRABBU we believe that design is the result of a long process that involves joining forces between the designers and the craftsmen. That is why we always refer to “BRABBU Design Studio” instead of mentioning a single designer in a particular piece. Everything starts with an idea and ends in a design piece.
How would you describe your signature style?
Our signature style is being a storyteller through design. That story has Nature as its main character and it is written by the materials, textures, and colours of some of the most interesting places and cultures around the world. Each piece will arouse your five senses, from its design to its texture and even its scent.
How do you keep a good balance between the marketplace needs and the things that you just want to create?
Although we are a brand with a well-defined style and the inspiration behind it, we know that satisfy our customers’ needs is an important part of our job. And it’s not just about the final piece, we always try to ensure the product is well packaged with clear instructions that make it easier to assemble and our customers love it. With the focus on offering integrated design solutions, we try to keep a good balance between these two.
What are some of your most popular designs?
The most popular design pieces are Sequoia Centre Table, Earth Armchair, Maya Armchair and Vellum Wall Light.
What is your philosophy on design and life?
Design is a way of life. It is about turning one idea into reality and make a difference. I also believe in the power of being fierce. Fierceness is required to make a statement and to make things happen, whether in design or in life.
What are your design dreams/goals?
My goal is to expand my knowledge and grow as a designer. I also want to see our next big project, BRABBU Contract, succeed and become a reference amongst hoteliers and contractors across the world. It’s something we’ve been working very hard for the last few months and we have high expectations.
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As a designer, what do you want to be remembered for?
I hope my work as a designer speaks for myself.
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