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Check Out the Newest Merchant of Venice Boutique in the Brera DistrictWednesday 13 February 2019
Check Out the Newest Merchant of Venice Boutique in the Brera District ⇒ Take full advantage of Milan Design Week, set to occur from 9-14 April, to discover the newest boutique of the Merchant of Venice located in the centre of Brera district. Officially inaugurated in 2017, this is the brand’s fifth store. Today, CovetED will step inside the interior design of the store which was designed by Maestro Pier Luigi Pizzi, one of the most prestigious theatrical stage designers in the world.
The Merchant of Venice and Hi Contract aligned to create a series of boutique stores in Verona, Milan and Florence, all of which stand for high-quality and innovation. With a combination of the most modern technologies and craftsmanship, woods and other composite materials were transformed into volumes, surfaces and extraordinary objects. This allowed for the space to become more suggestive and exclusive. Every detail of the furniture was created by the Hi Contract expert and dynamic team.
Returning to the interiors, Pizzi was in charge of the restyling and design of the Palazzo Mocenigo Museum in Venice with the innovative Museum Path of the Perfume from which the same project The Merchant of Venice was born. The store is innovative and has a high-impact retail concept.
The Merchant of Venice concept draws inspiration and reaches culmination from the first Perfume Museum. It was strongly desired by Mavive and created thanks to an agreement between the historic Venetian perfume company and the Venetian Civic Museums Foundation. Uniqueness, culture and elegance are The Merchant of Venice’s key values. They are told through the details of exclusive collections that are divided into a wide range of Eau de Parfum and Eau de Toilette, products for the person and the domestic environment.
As soon as a client enters the shop, they will be immersed in a scenography with strong theatrical suggestions that also refers to the nearby La Scala Theatre. The furnishing highlight neoclassical and linear forms and featured the characteristic Venetian red, already an institutional colour of the artistic perfumery young brand.
In the centre of the shop stands a newsstand with Corinthian columns and gilded capitals that frames a giant perfume bottle of the line. At the base of it, you can create a personalized fragrance using notes of an olfactory organ exhibited in the Museum Collection.
The mudas travel map, silk-screened in gold on one of the shop’s lateral mirrors, the olfactory organ and an interactive station is always the key elements of the brand’s visual culture and tell the story of the Venetian perfume tradition. Elements with gold finishing work as a support to present the marvellous collections of the brand with the characteristic decorated Murano glass. It’s also enhanced by a special lighting piece that intensifies its transparency and colours.
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Source: Hi Contract