“Fendi is my Italian version of creativity. It’s Italian to its core. It’s not only Italian, it’s Roman”, says Karl Lagerfeld about his position as Creative Director. This set celebrates his astounding 50th-year tenure with the label – the longest collaboration ever between a designer and a luxury fashion house. Beautifully presented in a custom-made wooden case modelled in the box of oil pastels on Lagerfeld’s work desk, it is a compilation of exclusive interviews, recorded conversations, personal sketches, and DVDs of his short films, in which we discover some of his earliest and fondest memories of the past five decades.
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The italian house was launched in 1925 by Adele and Edoardo Fendi, as a fur and leather shop in Via del Plebiscito, Rome. Since 1946, the five sisters of the second generation (Paola, Anna, Franca, Carla, and Alda) started to be involved in the company and brought with them a new wave of enthusiasm. Karl Lagerfeld joined Fendi in 1965 and became the Creative Director for Fur and also for Women’s Ready-to-Wear (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men’s lines. Since 2001, Fendi became a multinational luxury fashion brand and member of the LVMH group.
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