The Jaff – cake-shaped jewelry shop in China

In order to attract new young customers the Jaff jewelry brand came up with the interesting idea to create a shop that imitates being inside a wedding cake. More that this, the flagship shop is on the ground floor of a heritage renaissance style architecture building built in 1921 that makes it even more unique.

See also: DAVID CHIPPERFIELD’S VALENTINO FLAGSHIP STORE IN NEW YORK

The most impressive parts of the shop design is the bridal rotunda, which is called an “explosion of roses” and it’s the main space which evokes the feeling of being inside a wedding cake. Inside round room, customers are able to see wall displays with heartwarming stories of love. As well here you can see a beautiful chandelier, bright pink ceilings, and some white roses for decoration. The walls are painted in white and covered with rose texture that reminds the decorative cover of the wedding cake.

coveted-The-Jaff-cake-shaped-jewellry-shop-in-China-6For refreshing your soul with nice jewelry, you can delight yourself in a romantic Cakes and Roses café. Jaff being a visionary luxury brand, has introduced a café connected to the jewelry store for its clients to enjoy a romantic tea together in a contemporary environment of pink mirror, marble and modern furniture.

coveted-The-Jaff-cake-shaped-jewellry-shop-in-China-5Event thought the building was built in a 1920s,  Jaff jewelry brought this place into this century with many novelties. There are QR codes, interactive screens and central stations that appeal to the way many young visitors who like to explore the accessories within the shop.

coveted-The-Jaff-cake-shaped-jewellry-shop-in-China-4The main room was inspired by an orangery, a traditional indoor garden room. Because of that here you can see a parasol lit ceiling, polished plaster walls, mirrored classical orangery window frames, marble fixtures with warm accents of gold and natural wood.

coveted-The-Jaff-cake-shaped-jewellry-shop-in-China-3All internal interior has a sense of luxury, sophistication and it’s a place where the woman can feel like in jewelry paradise. So Coveted highly recommend you to visit Jaff jewelry flagship with its amazing cake-shaped interior and favor yourself with the highest quality jewels.

coveted-The-Jaff-cake-shaped-jewellry-shop-in-China-2All internal interior has a sense of luxury, sophistication and it’s a place where the woman can feel like in jewelry paradise. So Coveted highly recommend you to visit Jaff jewelry flagship with its amazing cake-shaped interior and favor yourself with the highest quality jewels.See also: FABULOUS DIOR’S FLAGSHIP BOUTIQUE IN SEOUL

Tell us what do you think about this unique interior design idea. Let us know down below! Coveted promises to keep you updated with a latest news about most spectacular interior designs, shops and many more.

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