ZZ Architects is a multidisciplinary and multi-award-winning design firm led by Principal Architects Krupa Zubin and Zubin Zainuddin. ZZA is considered to be among the top 10 Architectural and Interior Design Firms of India. Today, CovetED brings you an exclusive interview. So keep on reading if you wanna find out more about their vision about interior design.
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ZZ Architects is known for their unique approach, to architecture and interior design, which is a bespoke and very intimate process of discovering each client’s personal style. They are constantly learning and interacting with other people.
Over the past few years, ZZ Architects has emerged as a leading full-service Luxury Architecture, Interior Design, and Décor firm based in Mumbai and have been working across key cities in the country with clients including leaders in business, finance and industry, as well as society, film, and politics.
ZZA has a widespread portfolio that comprises of hospitality, interior, master planning project amongst others. The work seems to take shape and lead them in new directions. Being consistent in quality and true to their design sensibilities have been their primary focus. ZZA believes that they need to constantly evolve and there will always be milestones to cross. Currently, they are excited to be a part of the evolving Indian design scene.
Creative and technical staff is grouped in teams that follow projects all the way through from concept to completion. Each team comprises of team leaders and team members with expertise in various aspects like project management, visualization, design development, etc. For ZZA working as a cohesive team is very important to ensure consistent quality, and they believe in passing on the design ethos of the firm. The personal interactions with every client ensure that each project has its own individual direction.
A team of 60 plus architects and designers strive constantly to create projects that stand out because of the distinct approach towards design, detail and the latest technology. Research is critical to be competitive in an ever-evolving international design market. Currently, they are working some very interesting private homes. These are large scale bespoke homes made especially for the families that they working for. They are also working on some hotels, office spaces and high-end retail stores.
“We don’t believe in trends because spaces are meant to be timeless and ideally should be envisioned for longevity. We have definitely been seeing an increase in the use of contemporary art and sculptural like pieces in projects. These are mainly statement pieces that can clearly make a strong impression in any space.”
Their elite client list includes industrialists, celebrities, corporate houses, real estate developers and houses, investment bankers, diamond merchants, and a lot of individual entrepreneurs. They mainly approach them by some reference and are probably aware of the work they do. They need to collaborate with our clients to make each project journey very individual.
ZZA believes good design is produced from careful study and research, combined with technical knowledge and artistic judgment. Attention to detail, proportions, and scale, together with common sense ensure the finished product fully develops the potential within the concept.
“Quality cannot be categorized and we see a lot of great products being made across the globe. The ease of working in India and being able to source globally is of great advantage. We do source a lot of our loose furniture and high-end decorative lights from Europe and do a lot of customization on-site as there is access to refined and high-quality workmanship here.”
When asked about the future of Design, ZZ Architects believes that the design world is crossing borders with the art and fashion world. They see a design scene in the future which is multi-faceted, constantly looking at collaborations and partnerships with artists and love buying one-off pieces which tell a story.
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