Discover the New Softline 2017 Collection – Coveted Magazine invites you to meet and explore the latest 2017 collection by the amazing brand Softline. Be inspired with such beautiful products with soft colors, perfect to match any interior design style and in any room. And more, you they are suitable for private residentials or even for commercial areas. You will see that all new produtcts are not only beautiful and modern, but also functional. Take a look at a brief introduction about Softline and then at the new collection.
The brand Softline has announced a number of exciting new design products, currently available in store for you: lounge chairs, daybeds, sofas, sofa beds and poufs. To inspire you the new collection is presented in an interesting colour palette of soft and subdued tones. E.g. a warm cardamom coloured grey base combined with tones of burned orange and red with drops of refreshing ice blue to surprise and create a contrast.
Softline is constantly developing and editing their product portfolio and to create the perfect furniture to match the time we are living in. Furniture that speaks a unifying language across the world and fits in all kinds of homes and public spaces.
Softline and Covetedition hope that you be inspired by the new 2017 collection of innovative design furniture in new and eco-friendly fabrics, materials and interesting colours. Discover the New Softline 2017 Collection that follows.
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SOFTLINE WINS A 2016 GOOD DESIGN AWARD
The American market has really discovered SOFTLINE, and right now the brand is experiencing great attention and recognition. It’s a great honour to announce that FOLD chair, designed by busk+hertzog, has received the prestigious 2016 Good Design Award. The award was established in Chicago in 1950, and is one of the world’s oldest and most renowned awards for design excellence. It has been given to design legends such as Charles and Ray Eames, Eero Saarinen and Harry Bertoia.
“For many years we have been collaborating with the design team busk+hertzog and once again we have been rewarded with a prominent intentional award. It’s a great honour for SOFTLINE to be recognised by the Good Design Award that involves many well-known international designers and design companies. It’s an indication that we are working in the right direction when it comes to creating furniture to match the time we are living in. At SOFTLINE we will do our best to sustain this success”, says CEO of SOFTLINE, Finn H. Sørensen.
See also: Discover The Luxury And Fine Furniture by Agresti Firenzi
New Softline 2017 Collection:
FOLD DESIGN: BUSK+HERTZOG
Remember the folded paper fortune tellers that children make? This inspiration lead to the iconic and truly striking lounge chair
Fold. The inviting upholstery is cut into geometric shapes and sits lightly on four distinct legs. This creates a light and springy look
despite of the generous padding. A relaxing chair for private homes and public spaces.
BASEL DESIGN: BUSK+HERTZOG
The clean lines and the simplicity of the design is striking, but a closer look reveals a number of design details that gives BASEL a very unique character. The lines of the seat are a fusion of several geometrical shapes that results in the unique shape of the seat that is both tight and soft at the same time. The characteristic backrest works as an integrated and discrete armrest and is an advanced 3-dimensional design element in spite of its minimalistic look. The visible separation between back and seat makes it possible to mix colours and materials and allows the interior designer to work with BASEL in all kinds of environments.
EMMA DESIGN: THOMAS MÜLLER & JÜRG WULFF
The EMMA model is designed as a daybed that can also be used as a comfortable piece of furniture for all kinds of everyday uses. The pillows can be placed in whatever position suits you, for instance side by side in the classic position, at the end of the bed or in the middle, giving you lots of sitting and lying options. The visually restrained and centring foot makes the bed look like it’s hovering. EMMA’S simple eye-catching design is at once timeless and very familiar. The stitching on the mattress and pillows is another pleasing detail.
JASON DESIGN: BUSK+HERTZOG
With JASON, Softline has launched a brand-new model that builds a bridge between different usesand furniture types. It combines an appealing modern design with a practical function as a sofa bed. With a high back with gently rounded corners and a mattress with soft edges, it’s a contemporary bed for relaxing, hanging out or having a confidential chat, whether it’s in the living room or a public user-oriented environment. The possibilities for combining materials, fabrics and colours are as endless as it’s uses.
JAVA DESIGN: BUSK+HERTZOG
Java’s seat and back, which mirror each other, are soft and inviting despite the chair’s rigorous design. The light and delicate metal frame gives this spacious chair a lovely sense of balance. It can be used in both private and public spaces, and because of the frame’s detailing on the back and the integrated design of the back and seat, it’s very suitable for placing anywhere in the room, either on its own or in a group.
MOAI DESIGN: PHILIP BRO
The MOAI chair is designed to close comfortably around you and acts as a small room that allows you to enjoy a moment of peace and contemplating. From the side the MOAI chair has a unique and slightly naive expression reminiscent of the massive sculptures of faces on Easter Island, and the distinctive notches around the armrest comfortably supports you when getting up. The upholstered shell of the chair rests on four turned wooden legs.
SOFTSQUARE DESIGN: BUSK+HERTZOG
The traditional square pouf has been given new life with a timeless design that’s softened with rounded corners and staggered seams. Softsquare is a new and extremely versatile pouf for use in every imaginable decor, room or environment.
DESIGN: SUSANNE GRØNLUND
With references to branches on a tree the delicate slightly bended legs seizes the upper part of the NOOMI chair and creates a strong graphic expression. The frame is light but distinctive in its modern shape and almost makes the soft, rounded upper part of the chair look like it’s hovering above the floor. An ultra modern chair where steel and fabric meet in a harmonic and organic whole.
DESIGN: SUSANNE GRØNLUND
ELEGANT LOUNGE CHAIR.
NOOMI is a modern chair with a classic feel. The soft, simple look and understated, inviting elegance has clear references to the Scandinavian design tradition. NOOMI is designed for both public and private spaces – wherever a touch of comfort and elegance is needed. The steel base come in chrome or copper and lacquered in white or black.
SISTERS DESIGN: BUSK+HERTZOG
SISTERS is a unique collection of sculptural and versatile poufs and sitting units. They are designed without a particular ”direction” and can be placed freely in the surrounding environment, which gives the interior designer unlimited creative ways to play. The design is soft, light and organic and comes in 3 sizes that can be combined or used alone. The largest size has a comfortable backrest, which makes it perfect for installations in large waiting areas and public spaces.
DESIGN: ANDREAS LUND
UNIT is a pouf with a strong graphic expression and a playfulness that inspires you to be creative when decorating. UNIT has eight equally long sides that fit together, which makes it possible to create an infinite variety of patterns just by moving the poufs around. The UNIT pouf is an exciting example of a piece of furniture that is flexible in form and function in a changeable environment.
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