Conceptual Creative Design by Kravitz Design

Conceptual Creative Design by Kravitz Design

June 20, 2021

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Lenny Kravitz is as passionate about design as he is about music. Since founding his namesake creative studio in 2003, the rock legend has applied his Midas touch to a broad array of stunning homes and hospitality projects around the world, each one meticulously keyed to the exigencies of site and context. His product designs for corporate clients on the order of Steinway & Sons, Dom Pérignon, Leica Camera, and CB2 likewise embody the musician’s signature aesthetic, which fuses the gravitas of historical archetypes with rhapsodic contemporary glamour. Are you gonna go his way? Today CovetED would like to tell you more about Kravitz Design and its style in design.



Kravitz Design is a conceptual creative studio founded by Lenny Kravitz in 2003. With a modern sensibility and a focus on interiors, industrial design, branding and graphic design, the work of Kravitz Design always conveys a soulful elegance through a natural, relaxed sense of style.



No 75 Kenmare
Luxury Condo, New York


Conceptual Creative Design by Kravitz Design


75 Kenmare is a collection of 38 uniquely modern condominiums curated by Kravitz Design. Tasked with creating distinctive public and private interiors, Kravitz combined raw, highly tactile details with impeccably polished amenities to impart a sophisticated New York feel that merges uptown elegance with a downtown edge. This project is quintessential Kravitz Design in overall feel and execution.



Dom Perignon


Conceptual Creative Design by Kravitz Design


In 2018 Lenny took on the creative directors title at storied champagne brand Dom Perignon. With that, Kravitz Design was tasked with creating speciality pieces and packaging for the collaboration. A limited-edition “Champagne Table” was created to accompany a touring event taking it to places like Milan, London and Tokyo. A limited-edition bottle label and box was also created and release along with a very special edition box for the magnum that converts into a candle holder.


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Conceptual Creative Design by Kravitz Design


The second collaboration with Leica Camera and follow up to the “Correspondent,” the Leica M Monochrom “Drifter” is more than a special-edition camera – it is a celebration of a creative way of life. Limited to 125 units, the camera is complemented by the exceptionally fast Leica Summicron-M 28 f/2 ASPH and 75 f/2 ASPH lenses, as well as a number of specially selected premium accessories. The result is a unique set that is perfect for anyone whose lifestyle is driven by a passion for travel and creativity.



Fazenda Sao Tome
Private Residence, Brazil


Conceptual Creative Design by Kravitz Design


Situated at the lively epicentre of Sao Tome, this 1860 colonial-style home is part of a property that includes the large main house, a sizable guest house, and a spacious villa. Kravitz Design curated the restoration of the entire property, which can now comfortably accommodate as many as 26 guests. Restoration also included selecting vintage and one-of-a-kind furnishings with a relaxed elegance that invites enjoyment of the property’s natural setting.



Multi-use entertainment space, New York




Kravitz Design conceived of this sophisticated community lounge for The Kent, a new condominium on Manhattan’s Upper East Side. Inspired by one of Lenny’s recording studios, The Sound Room is a versatile multi-sensory retreat designed to be a studio space, screening room, performance space, or even gaming room. Space was designed to appeal to New Yorkers of all ages, with textured carpeting, natural wood, and mirrors throughout that invite activity and conversation in a distinctive lounge setting.



The Stanley House
Residential Development, West Hollywood


Conceptual Creative Design by Kravitz Design


Situated on a promontory high above Sunset Strip with spectacular city and ocean views, the Stanley House is likely the most magnificent home in Hollywood Hills. Kravitz Design was tasked with its creative direction, working closely with the developer and contractors in the selection of all interior and exterior materials, appliances, plumbing fixtures, and audio equipment in its three floors of living space, as well as with all landscaping. Just three months after completion in 2018, the Stanley House, including all art and furnishings, sold for $33 million.



Covet HouseBoca do LoboBrabbuLuxxuEssential HomeDelightfullCaffe LatteCovet LightingRug SocietyMaison ValentinaCircuPullcast



Fred Segal
Apparel and accessories, Tokyo


Conceptual Creative Design by Kravitz Design


Legendary California retailer Fred Segal contacted Kravitz Design to help envision the first anniversary of its Tokyo store, which was also its first location outside the US. The result was a very elegant, playful line of unique products, including limited-edition eyewear, clothing, and travel accessories all exquisitely crafted in a manner befitting the Fred Segal Tokyo name.




Les Artisans de Geneve
Rolex Daytona watch and case, Geneva


Conceptual Creative Design by Kravitz Design


Kravitz Design worked with Geneva watchmaker Les Artisans de Genève to create a handmade limited-edition timepiece called LK01. Based on the Rolex Daytona, Ref 116523, LK01 has been modified with a black DLC case, a golden Bakelite bezel, gold markers and timers, and the familiar Daytona lettering in red. Behind a transparent 100m, waterproof back is a black movement with a 22-carat gold rotor. Instead of the usual bracelet, LK01 features a handmade Barenia glove leather strap. LK01 is presented in a custom leather case complete with a wireless JBL speaker.




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