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Remember the Buffalo Platform Sneakers? They’re Back!Monday 2 April 2018
Remember the Buffalo Platform Sneakers? They’re Back! – At the top of the ’90s, the Spice Girls were a cultural tour de force, influencing our catchphrases (“Girl Power!”), films, music and of course, fashion. Now more than ever, ’90s fashion is back in style, transformed from an ironic statement about nostalgia to a full-on revival that’s taken over our closets and Instagram feeds. So it makes sense that the ludicrously tall platform Buffalo London shoes the women of the Spice Girls made famous have been re-launched — and be available for the first time ever in the United States.
“Style is an evolving form of art that borrows concepts and requires inspiration, so trends are almost always recycled from decades past. Buffalo London was the original platform sneaker, and with major fashion brands like Balenciaga and Alexander Wang interpreting the trend we created in the ’90s in their latest collections, I think we still own the trend.” – Buffalo London
The set of photos that Buffalo London has shared alongside the relaunch announcement, which stars models Ruby Aldridge and Aleali May, recontextualizes the shoe for the modern era.
First founded in 1979, Buffalo released its first sneaker in the early ’80s and dropped the first Buffalo Classics platform sneaker (aka “sole 14”) in 1995, a golden era for sneakerheads. The Buffalo “Hightower” and classic platform quickly became a signature look for the Spice Girls, and while more outrageous fashionistas may have rocked the look, platforms were largely relegated to the underground worlds of goths and ravers.
Importantly, in the ’90s Buffalos were only available in Europe, and eventually, they have withdrawn from the market altogether (though a pair was exhibited at the Metropolitan Museum in New York).
“Our brand was carried into the mainstream by a group of influencers—in the ’90s, it was the Spice Girls—so we loved the idea of re-creating this and bringing it into the spirit of today through some of the industry’s top influencers”
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Source: Vogue USA