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Monse 2019 Pre-Fall Campaign Raises Awareness to Stray PupsMonday 17 December 2018
Monse 2019 Pre-Fall Campaign Raises Awareness to Stray Pups ⇒ At first, you might not even notice the clothes from Monse’s pre-fall 2019 collection. You’ll be too busy gazing at that adorably pudgy French bulldog, or maybe that Lab/retriever mix duo. The dogs are part of a photo shoot conjured up by Laura Kim and Fernando Garcia of Monse. For their latest collection, the designers bridged the brand’s love of animals and fashion by partnering with six different animal shelters around New York City. This glorifying campaign has raised awareness for the hopeful pups.
Models, dressed in the label’s collegiate-style sweaters and asymmetrical navy blazers, posed with over 30 rescue dogs in need of homes for the campaign.
But the dog theme doesn’t end there: The designers are also working on a product collaboration with Disney, which will feature Mickey Mouse’s best friend Pluto. The collab, expected to launch in May along with the pre-fall ’19 collection, will feature pieces like silk twill cardigans, cotton shirting, and limited edition denim styles. There will also be a short film by Fabian Constant featuring Monse muse Dilone and Monse’s own office dog Louise.
Fernando Garcia and Laura Kim founded MONSE in 2015 after working alongside the late Oscar de la Renta for over a decade. They were inspired by menswear and classic tailoring with a deconstructed perspective. MONSE is a line where women can find easy to wear pieces that have enough of an edge to be amongst the fashion crowd while keeping an ease that speaks sex appeal. The goal is to always look as if it took 5 minutes to get ready (for work or a night out). In 2016 Garcia and Kim were appointed Creative Directors of Oscar de la Renta and debuted their first collection for the house in February 2017. They currently oversee Creative Direction for both MONSE and Oscar de la Renta.
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