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CovetED Fashion Week: Meam, A Fashionable Footprint to the FutureFriday 13 April 2018
CovetED Fashion Week: Meam, A Fashionable Footprint to the Future – Meam is a daring and original clothes brand that aims to fill the world with a singular, charismatic and determined elegance, allowing each of us the power to leave a strong personal footprint on the future we build, always in a fashionable way. Meam will melt into any woman and man that wear’s it allowing anyone to give its personal twist to fashion so that it can conquer the world in style.
The first steps were given focusing on strong and daring women so that any woman could be comfortable in her own skin. Recently, a new challenge was placed. Behind a strong, fashionable and determined woman there’s always a special man. Thus, Meam decided it was time to launch a Men’s range. Meam’s man has a strong fashion sense, likes to be different and practical. He’s a man that has to keep up with Meam’s strongminded woman.
MEAM FALL-WINTER 18/19:
Shadows cannot exist without light, the good makes no sense without the bad, and love and hate are only one breath away. Inspired by connecting opposites, Meam FW18/19 presents an original collection where you should expect the unexpected. Within a world of poplins, wool, jerseys and velvets materials and forms are unexpectedly mixed together, transforming apparently plain pieces into glamour instruments that will awake the most hidden desire.
This alchemy brings to life shirts, dresses, skirts, trousers and coats that, at reflect a perfect combination of totally independent yet complementary opposites. Their colour palette gives Winter a warm flavour by combining the usual season dark tones with fresh and vibrant ones.
Purple, Anise, Light Grey and White are mixed together with Black, Navy Blue or Kaki in unexpected combinations that will fill with light and warmth a traditionally dark and cold season. The original and luxurious prints with unlikely combinations of apparently antagonistic themes give an irreverent look to classic, simple shapes.
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Coloured details, luxurious collars and glittery fabrics oppose to the simple, classic shapes making it more modern and irreverent and creating pieces that will suit both a working day or an evening out.
Meam FW18/19 is the collection were female meets male, light meets dark, softness meets roughness… the collection that connects opposites.
MEAM’S CREATIVE DIRECTOR: FRANCISCO ROSAS
Born in Matosinhos, Portugal, Francisco Rosas lived his early years in Barcelos. In 1985, Francisco Rosas heads to Paris start his path on Fashion. He starts a 3 year’s training in C.I.A.P. PARIS from where he leaves directly to Hermès as Man’s Collection Assistant. There he stays until 2000 growing inside the house Hermès as Style Director for Man’s collection and assuming also the operations, strategy, sales and marketing management of the men’s collection. From 2000 to 2002, Francisco Rosas becomes the Creative Director for Valentino Man was he stays until the purchase of the brand by Marzotto. By them, a new opportunity arises, this time in the feminine side of fashion. Francisco Rosas enters Prada’s Group I February 2002 to become Genny’s Creative Director. When Prada decides to focus on Prada and Miu Miu brands, Francisco Rosas decides it is time to fly on his own and starts “Francisco Rosas” a woman’s luxury brand.
♦ Pack your bags and prepare yourself for Milan Design Week 2018! ♦
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