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Britney Spears Joins Kenzo For their Awesome New CampaignWednesday 18 April 2018
Britney Spears Joins Kenzo For their Awesome New Campaign – For the fashion imprint’s newest campaign this spring, the brand has tapped famed photographer/director Peter Lindbergh and pop superstar Britney Spears, as the new face of the label. Highlighting some of the standout denim pieces from the collection including jackets, caps, sweatshirts, footwear, and more, the line incorporates KENZO‘s signature motifs such as the tiger, the Great Wave of Kanagawa and bamboo tiger print.
When Spears was approached by Kenzo’s creative directors, Carol Lim and Humberto Leon, about becoming the face of the label’s second nostalgia-based La Collection Momento for Spring 2018(a tribute to the debut of Kenzo Jeans in 1986), she was excited by the prospect of bringing back that loud, no-holds-barred, ’80s attitude.
The bright campaign was shot on location in Los Angeles by Peter Lindbergh and features pieces like a cropped denim jacket, thigh-high lace-up boots, and a sweatshirt and baseball hat stamped with a throwback version of the original Kenzo logo.
“This collection is very youthful,” says Spears. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”
Let’s not forget that Spears is a 36-year-old working mom of two. The days of schoolgirl miniskirts and red vinyl catsuits are way behind her, and she tends to gravitate toward more practical, bohemian-inspired clothing, where she fancies a palette of soft ivory and white.
“It’s tricky because as a mother, you don’t take as much risk with your style,” she says. “I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing. I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them.”
Luckily the Kenzo campaign has given Spears a new outlook on embracing more playfulness in her current wardrobe. And playfulness, after all, is something that comes naturally to her—just watch one of her incredible Instagram videos featuring her own idiosyncratic version of a runway walk.
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