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Recalling Some of the Best Moments from the WestEdge Design FairTuesday 13 November 2018
Recalling Some of the Best Moments from the WestEdge Design Fair ⇒ Now that time has passed since the 2018 edition of WestEdge Design Fair took place, CovetED would like to recall some of the best moments of what was one of the most incredible events of the year dedicated to modern design. This exclusive design fair created an environment that surely engaged, entertained and inspired an highly interested audience of design professionals and enthusiasts alike. An outstanding selection of domestic and international manufacturers as well as independent brands returned to Barker Hangar to showcase the best of design.
Celebrating its sixth-annual edition, the largest edition of the fair to date welcomed 175 exhibiting brands, and more than 13,000 top-tier architects, interior designers, set decorators, consumers, educators, and press to the picturesque indoor/outdoor modern design exhibition.
In addition to the products on display, 65 thought leaders and tastemakers shared their expertise and discussed a variety of design and architecture-related topics with a robust educational programming schedule. 2018 was a great year for the year and plenty of new faces were presented, including Vondom, Personal Space MB, Newell Design, Delta Light, Graff Faucets and many others.
“WestEdge continues to benefit from the creative freedom and support that the design community extends to the fair each year,” said Megan Reilly, Co-Founder of WestEdge Design Fair. “This year’s positive feedback from both attendees and exhibitors reinforces our focus to foster and grow a global design conversation in Los Angeles – we are excited to be at the forefront of this dialogue.”
Kicking off the weekend festivities, the fair’s Opening Night Party, presented by Pacific Sales Kitchen & Home, benefitted the organization Safe Place For Youth (SPY). More than 2,000 guests celebrated the evening which included a silent auction of Knoll’s recently re-introduced piece, the Harry Bertoia Molded Shell Side Chair. The chairs were reimagined by top A&D influencers including Gensler, Shimoda Design Group, and Los Angeles street artist, Ruben Rojas, among others, with these one-of-a-kind art pieces unveiled at the party. All proceeds from the auction went to SPY whose mission is to inspire, nurture and empower the resilient human spirit of homeless youth by providing immediate and lasting solutions, one young person at a time.
“We were proud to add so many new and important exhibitors to our 2018 line-up,” said Troy Hanson, Co-Founder of WestEdge. “In addition to significant growth within the residential arena, we also experienced considerable growth within the hospitality, commercial and “resimercial” space this year. The 2018 fair was completely sold-out which is a testament to the growing recognition of Los Angeles as a global center for premium contemporary design.”
Now, let’s take a look at some unforgettable highlights:
⇒ CONVO BY DESIGN PROGRAMMING LOUNGE: WestEdge teamed up with Convo By Design and designer Julia Wong to create a stylish lounge to host all WestEdge panel discussions and talks throughout the event. Guests heard from leading names in the design industry on a variety of topics, from design to architecture
⇒ “WOMEN’S WORK” EXHIBITION: For the first time, WestEdge debuted “Women’s Work”—an exhibition presented in partnership with MUSE by Robb Report. This showcase featured the work of leading female designers who are driving the future of design including Amy Genser, Antrobus + Ramirez, Avram Rusu, Black Crow Studios, Brenda Houston, Debra Fold, Egg Collective, Gulla Jónsdóttir, Kelly Lamb, Londubh Studio, Pamela Sunday and (wh)ORE HAüS STUDIOS.
⇒ MADE:MODERN: Now in its fourth year, MADE:MODERN is dedicated to highlighting independent designers, makers, artists of limited edition, one-of-a-kind furniture, lighting and more. Exhibitors this year included Bend Goods, CBM Design Group, Fluxco Design, Jarvis Furniture, Jason Mizrahi, Katy Skelton, Studio Endo, Newell Design, whyrHymer and dozens more.
⇒ KARMA AUTO LOUNGE: Karma Automotive welcomed guests to experience the 2018 Luxury Green Car of the Year, Karma Revero at the Karma lounge. The lounge, designed by CHACOL and styled by Madam Chair, offered a peaceful sanctuary and highlighted Karma’s unique innovations in power and technology.
⇒ CITI CULINARY PAVILLION: WestEdge continued to highlight culinary programming this year by hosting chef demonstrations and tastings in the official CITI Culinary Pavilion, co-presented by Sub-Zero/Wolf.
WestEdge Design Fair has already scheduled its return for next year, which will be held from 24-27 October at The Barker Hangar in Santa Monica, California, so don’t miss this opportunity to visit one of the most innovative design fairs in all America.
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