Together, Decorex and the Sleep & Eat event host an online event focused on hospitality: 17-19 November 2020. To wet the design palette, their platform shares online conferences first shown at Designscape 2020. In anticipation of the online event, the organizers of the Sleep & Eat event and Decorex put together an ensemble of online conferences originally shown at Designscape 2020. While certain areas of the design world were already shifting, we can expect more change following the current events of 2020. During online conferences, professionals discussed new luxury and the Great Reset in hospitality. CovetED is here to let you know all about this year’s exceptional content, creative minds and interesting guests of the Decorex Virtual Fair, enjoy!
New Luxury and Its Many Facets
The conversation on new luxury is promising for some and disappointing for others. The days of simply making objects shine, of displaying one’s wealth, of vaunting one’s antiques, might have come to an end. One of the major shifts is in regards to sustainability, according to Karen Howes. Luxury products must be well-made and although such products are often expensive, the high price doesn’t equate well-made, and the same goes for the tag “by hand”.
Space is luxury, according to Karen Howes. Her clients realize this more and more as they request work with requirements that are much different from what they would have been six months ago.
“Clients realize even more that their home is their special place. The home study and dining room had disappeared but they’re now back.”
The younger generation is another story. According to Shalini Misra, their notion is very different from those of the past.
“They don’t see luxury as ostentatious or an accumulation of goods. They use luxury as an adjective to describe some very holistic notions. The luxury of being healthy, creating an atmosphere that’s healthy. The luxury of peace, the quietness that’s coming in because of COVID now. The luxury of being around beautiful surroundings, being in beautiful natural surroundings, this connection between your landscape and interior, how to bring plants and nature inside,” said Shalini Misra.
The current situation has done more than strengthen the alteration of the definition of luxury. It has turned off the switch to past habits for travel.
According to Staffan Tollgard, hospitality has changed and will continue to do so. He has seen that people are viewing travel in different ways and those who have the means are considering buying new vacation homes in which to stay in order to avoid staying in hotels with other people, a concern caused by the COVID scare. So what is the future of hospitality in the midst of a changed mindset of new luxury?
The Great Reset In Hospitality
The Great Reset is a big word these days. It appeared during the World Economic Forum and now in an online discussion about hospitality. According to the speakers, the marketplace will change and there will be a new set of rules. We might not see the buffet-style restaurant layout again as people no longer wish to have other people hovering over their food. What does that mean? Well, the reconfiguration of lobby seating, the restaurant dining area and even guest services—to name a few.
“With the Great Reset, we’re looking at what worked well in our industry, what by force needs to be changed and what is, in time, speeding up,” said Michael Levie, Chief Operations Officer and Founding Partner of CitizenM.
“And I think that an industry that’s already fighting for cap backs—dollars, euros—to have their property shine and look cool, it’s not helping,” continued Michael Levie.
Ed Bakos, the CEO, Champalimaud Design_____Designscape, recently went to Switzerland from New York to oversee a project.
“We’re rethinking what services guests will receive and how.”
In terms of design, according to Bakos, this means what type of seating and arrangement will be used, how the team will go about cleaning and what cleaning program will make people feel more comfortable.
“It’s about physical comfort as well as cleanliness.”
According to Michael Levie, we can expect to see more digitizing and better use of technology in hotels.
“There are near-term things that could be done to create distancing or enhance our perception of security within spaces,” said Ed Bakos, “but I do think there will be aspects of this that will continue after,” a certain point.
However, as Ed Bakos mentioned, humans are social creatures so this might not seem to be the greatest long-term solution. The way in which we engineer experiences, even in respect to the current situation, is important: memorable meals, special moments. Social spaces are key.
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