Revel In the Tranquil Beauty of the Ultimately Natural Primland Resort

The Primland Resort is the ultimate natural retreat, found where the stars touch the horizon. Secluded among the rise and fall of Virginia’s Blue Ridge Mountains, allow yourself to discover Primland, an extensive 12,000-acre sylvan oasis, in which guests can escape, revive and discover a supreme natural retreat to find comfort in silence and inspiration in the land.

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Primland is the vision of its late founder, French businessman Didier Primat who uncovered the land through business and preserved it for pleasure. He wanted to create a place of immense beauty that offered guests a return to the simple human pleasures, all in an environment of refined authenticity and sensuality. Primat instilled his passion for the land endured by every member of his family and staff, who carry forward his legacy with soul, heart, and commitment to genuine hospitality.

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With eco-friendly building practices, careful preservation and upkeep of the land and a menu of moonshine cocktails, Primland is the perfect treat after a day of exploration and adventure beneath the canopy of the Primland wilderness.

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With a vast scale but close personal attention, Primland creates a rejuvenating and transformative atmosphere. The Lodge at Primland houses all public spaces and features 26 guest rooms and suites with far-reaching views of the surrounding landscape. For a more secluded and private experience, you have Primland’s sumptuous and inviting Fairway Cottages, Tree Houses and Mountain Homes and the two-story Pinnacle Cottages, perfect for group or family travel.

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The hotel offers a huge variety of day-time and night-time activities with the highlight to the stargazing, captured beneath the Observatory Dome, world-class golf on the award-winning Highland Course, refined farm-inspired at one of Primland’s three celebrated restaurants, and a destination spa that marries American Indian healing and the finest European spa rituals.

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The Spa at Primland has been created to restore balance to body, soul and spirit. From soothing massages to body treatments, nurturing facials to indulgent day rituals, yoga and meditation to the ultimate in fitness, The Spa at Primland offers a specialised experience for each and every guest.

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Discover soulful and farm-fresh cuisine at one of Primland’s three on-property restaurants. Located in The Lodge, it features elemental flavours with a focus on local, organic and sustainable foods. Stop by 19th Pub, a lively bar stocked with draught beers, single malts, moonshine and more. Built atop the old stables of Primland, Stable’s Saloon offers a menu of authentic Southern-inspired menus for breakfast, lunch, and dinner. In-room and private dining is also available by request, via room service, at 5th, Primland’s private dining room, and the Chef’s Table at elements.

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There are places that touch you in ways both simple and profound and Primland looks forward to becoming one of those places for each and every one of its guests.


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