The new era of luxury is approaching the design market. Nowadays emerging technologies and new product developments are reshaping the luxury landscape and challenging brands across industries for the next generation. CovetED Magazine has found the luxury brand that has the potential to stay in the row of the companies developing according to future standards.

Chloé is a French fashion house founded in 1952 by Gaby Aghion. Its headquarters are located in Paris, France. The house is owned by the Luxury Brands company Richemont Group. Chloé has been worn by many celebrities, including Marion Cotillard, Sienna Miller, Madonna,January Jones, Maggie Gyllenhaal, Cameron Diaz, Emma Stone, Clémence Poésy and Katie Holmes.

History

Gaby Aghion was born in 1921 in Alexandria, Egypt. After moving to Paris, France in 1945, she founded Chloé in 1952 with a vision of offering luxury ‘prêt-à-porter’ (Ready-To-Wear), a new concept at that time. Gaby Aghion continued to run the house until 1985, when Chloé Rayyes bought-out Dunhill Holdings (now Richemont Group).

Prior to Chloé’s launch, luxury fashion houses had only ever produced Haute Couture (i.e. made-to-measure) clothing. For the few who could afford it, this was fine; everyone else was left with poorly made copies, supplied by local seamstresses.

Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called ‘luxury prêt-à-porter’ and thus, the Prêt-à-Porter (Ready-To-Wear) market we know today, was born.

The couturiers quickly followed suit (the first being Givenchy, with their 1956 Ready-to-Wear collection; ‘Givenchy University’) and today, designer ready-to-wear heavily outweighs couture.

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Today Chloé’s headquarters are located at Avenue Percier, 8th arrondissement of Paris. The regional offices are in New York, Tokyo, Shanghai, Hong Kong and Dubai.

Chloé has boutiques in Bal Harbour, Costa Mesa, Las Vegas, New York City, Beijing, Sydney, Shanghai, Shenzen, Hong Kong, Singapore, Kaohsiung, Taipei, Bangkok, Bandung, Paris, Munich, Porto Cervo, Moscow, Marbella, Istanbul, London, Tokyo, Nagoya, Salmiya, Beirut, Doha, Seoul, Dubai (2) and Kuwait.

In September 2007 Chloé was the first luxury brand to offer an iPhone-specific version of its website. In 2008, the brand broadcast its fashion shows on the same-day they took place.

Collections

Chloé’s collections are diversified into 5 major sections.

Chloé Ready-To-Wear

Chloé Children’s Wear

Chloé Fragrance

See by Chloé

See is a younger line of the Chloé luxury brand. This line manufactures ready-to-wear, handbags, and accessories since 2001. This line of apparel is intended to target the younger generation and is more affordable for those who are starting to become more sophisticated in their styles.

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To conclude, a luxury brand Chloe may suggest us a great variety of goods worth seeing and trying on. Enjoy shopping with Chloe and CovetED!