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Swarovski Lighting Reveals Luxury New Infinite Aura CollectionSaturday 28 July 2018
Swarovski Lighting Reveals Luxury New Infinite Aura Collection – If you are a fan of beauty above all and are addicted to being surrounded by charming luxury goods, then I believe you won’t resist the suggestion that we have for you now. Swarovski Lighting reveals sparkling new Swarovski and Schonbek lighting creations for 2018. The Infinite Aura collection brings brilliance, luxury, and precision to the lighting experience by enabling the user to showcase the chandelier as a work of art through customized light patterns that send a never-ending reflection into infinity and create an illusion of untold beauty. Ready for a journey to infinity?
From the Swarovski brand, the creative design talents of Swarovski’s team of designers are showcased in new collections GLISSANDO, FYRA and the redesigned LED VEGA. Each Swarovski fixture is specially constructed to evolve ordinary spaces into illuminating atmospheres through the transformative qualities of crystal.
The timeless style and matchless elegance of the Schonbek brand is continued in new collections ESMERY, TASSAU, MODIQUE and FLORABELLA plus extensions to popular families SARELLA, RENAISSANCE.
Infinite Aura is a lighting experience like no other, inviting you into a world of wonder between reality and illusion. Combining exquisite craftsmanship, cutting-edge technology and innovative design, the collection conjures a vision of infinity that celebrates the human imagination and eclipses the ordinary limits of the mind. The LEDs can be dimmed to an impressive 1% and the light temperature can be controlled across the collection from 2700 Kelvin up to 6500 Kelvin. Once users have discovered their personal preferences, they can save their customized setting and recreate their authentic environment each time they switch on the light.
Ready for infinite control? With the touch of a button on the bespoke Swarovski app “Infinite Control”, Infinite Aura effortlessly at tunes to your mood and complements your everyday life. From radiant rays to a dim glimmer, the collection encapsulates the art of light and crystal with pre-programmed and customizable moods and effects that find harmony through a unique technology inspired by nature.
The best news is that the entire collection is available right on time for this summer 2018.
Now, let’s take a closer look at the behind-the-scenes part: the design process.
Infinite Aura was born from the partnership between Swarovski Lighting established and IDEO, an award-winning, global design and innovation consultancy. For three weeks, the two companies joined forces to reimagine the chandelier in new and surprising ways. During the process, they began to focus on how to bring emotion and relevance to everyday lighting for the consumer, both in terms of a lighting fixture and technology.
They were especially curious about new form factors, different light effects, and how technology could integrate into the chandelier in a way that could be meaningful to consumers without competing with pure technology products and brands.
Deeply faceted crystal pieces were incorporated into the fixture in a way that epitomizes Swarovski’s “Mastery of Light + Crystal” by precisely curating and owning a specific light spectrum that suits the consumer lifestyle and creates holistic, impeccable lighting experiences over moments throughout a day.
The design process began by reducing the chandelier to its essence – a light source – that then evolved into the final fixture which celebrates crystal through a refined chandelier design. Even when off, the chandelier is a beautiful object on display and an art piece that acts as a grounding element to a space.
Because of crystal’s refraction and play against LED, light is used in an entirely new way, moving from a linear, manually activated spectrum to a non-linear user journey through the development of the Swarovski Infinite Control App. The consumer controls light to be more relevant to their mood, environment and space, finding harmony through a unique technology inspired by nature.
After all, who is IDEO?
IDEO is an award-winning, global design and innovation consultancy committed to creating positive impact through design. For 40 years, IDEO has worked with organizations from startups to the world’s leading brands to design physical and digital products, services, and experiences for tomorrow. Celebrated as pioneers of design thinking, IDEO helps organizations and leaders set strategy, go to market, and drive growth in new and better ways.
More information about IDEO can be found at www.ideo.com.
And who is Swarovski?
Swarovski has amazed and the best-inspired designers within the world of lighting since introducing their ornate ground crystal elements for use in chandeliers and lighting fixtures in 1965. The Swarovski brand is renowned for its cutting-edge design language that combines crystal and light to produce imaginative light forms, transforming architectural spaces into iconic landmarks of sparkling wonder.
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Images Courtesy of IDEO
Photo Credit: IDEO