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Associative Design Showcases The Best of Portugal at Milan Design WeekSunday 8 April 2018
Associative Design Showcases The Best of Portugal at Milan Design Week ⇒ As part of Milan Design Week 2018, the project Associative Design will showcase “The Best of Portugal” in the Brera Design District, a key area in Milan for the promotion of design. Originated by AIMMP, the Portuguese Association of Wood and Furniture Industries, Associative Design promotes Portuguese brands and products globally.
Taking place in April every year, Milan Design Week is a veritable showstopper. The greatest design show on earth, it is a creative beacon for much of the world’s design glitterati, cognoscenti and devotees. Comprising the Salone Internazionale del Mobile (the largest design trade fair of its kind) and the Fuorisalone (a series of design events under one umbrella), Milan Design Week is filled with creativity. In design districts across the city, a plethora of inspiring and exciting events sharpen the appetites of eager design aficionados. As a centre of Milan’s creative, commercial and cultural evolution, Brera Design District is the perfect location for Associative Design’s artistic showcase.
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Bringing Portuguese flair and creativity to Milan Design Week, the Associative Design showcase will feature an expertly curated mix of contemporary and luxury Portuguese design and innovation, including furniture, lighting and objets d’art. The exhibition incorporates new designs from luxury furniture brand Duquesa & Malvada and a fresh home collection from Granorte, a leading sustainable cork flooring manufacturer. Serip Lighting will display new lighting designs and recent newcomer OIA will present its Kandinsky side tables.
Items from the AD Challenge ’17 will be on show. Launched in 2017 by Associative Design, the AD Challenge invited fifteen Portuguese and international designers to submit proposals exploring new and innovative furniture designs. Designers were asked to use wood in their concept and to work alongside furniture makers in Portugal’s northern region. A wonderfully fruitful venture, expect designs by experimental Portuguese designer André Teoman with furniture manufacturer Johema, Finnish industrial designer Ville Kokkonen, contemporary Portuguese brand Wewood and much more.
♦ Pack your bags and prepare yourself for Milan Design Week 2018! ♦
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Source: Associative Design