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Tortona Design Week 2018 Welcomes A Life ExtraordinaryWednesday 4 April 2018
Tortona Design Week 2018 Welcomes A Life Extraordinary ⇒ In 2018, from 17 to 22 April, Moooi travels back to Via Savona 56. A real voyage of discovery, A Life Extraordinary showcases a universe of mystical worlds and points of view inspired by the extraordinary diversity of life. Head to Milan and to the Tortona Design Week with CovetED!
This year, Moooi travels to Milan on a timeless adventure, offering everybody the chance to explore the extraordinary diversity of beauty in all its forms. Moooi has developed original and inspiring new ways of presenting its many creations during Milan Design Week 2018. It reveals a three-dimensional world to be discovered and treasured by curious day to day wanderers. Emphasizing the endless possibilities, this years’ presentation consists of three exhibitions: Moooi Through the Eyes of Megan Grehl, Moooi Through the Eyes of Concrete and The Museum of Extinct Animals.
Moooi took on an unexpected approach and invited interior design practices Megan Grehl (New York) and Concrete Architectural Associates (Amsterdam) to design two interiors exploring the brand. Concrete and Megan Grehl have been given access to all the Moooi ingredients – furniture, lighting, fabrics, leathers, carpets and accessories – and the complete freedom to create an interior reflecting the essence of their philosophy and artistic vision. The only common factor featuring in these two very different spaces are the iconic Moooi designs which subtly blend into both worlds.
The brand will also sail away on a bold adventure around the globe, digging up the dustiest of museum archives in order to find the drawings of lost animals, trimmed by imagination. With the Museum of Extinct Animals, Moooi celebrates nature’s diversity, stimulating to stretch the limits of imagination, highlighting that the most invaluable treasure from past and present expeditions is the unexpected diversity of beauty, in all its forms. Inspired by these magnificent extinct animal drawings, the team created designs for surfaces: a new collection of fabrics, leathers, wallcovering and carpets that bring the extinct animal back to life.
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The Extinct Animal Fabrics are the ultimate high-end collection of numerous fabrics and leathers. They bring a touch of luxury, softness and a splash of natural beauty to upholstered designs from the Moooi collection. Inspired by a selection of unique extinct animal drawings discovered in dusty libraries around the world, Moooi envisions a collection of fabrics based on the animals’ features. To follow this ambitious adventure, the brand dives into the world of fabrics and leathers, discovering their natural qualities and the different feel of diverse materials.
Moooi is also proud to announce its new partnership with Arte, a passionate manufacturer of sophisticated wallcoverings. Known for their superior quality and high-end patterns, Arte wallcoverings adorn the walls of residential homes and project interiors all over the world. Inspired by each other, Moooi and Arte achieve the highest standards of quality with extraordinary, innovative designs.
Moooi and high-quality 3D-printing brand OTHR have joined forces to push the boundaries of design with an exclusive series of candleholders and graceful accessories. Based on five designs within the Moooi collection, the miniature icons are produced in printed steel, porcelain and precious metals. Besides all this, Moooi will also present a large series of furniture and lighting novelties. CovetED wishes you a great Milan Design Week 2018!
♦ Pack your bags and prepare yourself for Milan Design Week 2018! ♦
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Source: Tortona Design Week 2018