You all know about the home rental website, Airbnb, and at least once you would have searched to find accommodation somewhere. You have seen lots of houses there, from the most luxurious houses to budget friendly rooms. Recently, it has launched its own design studio, which is named after Samara, in Tokyo/Japan.
“The mission of this new internal design studio is to develop services and ideas that extend Airbnb’s values and vision into new areas,” said the company, which Joe Gebbia started with Brian Chesky and Nathan Blecharczyk in 2008.
Co-founder of Airbnb, Joe Gebbia, who actually is a designer, announced the new branch of the company with this studio, focusing on projects including architecture, service design and software engineering.
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The studio’s first project is the Yoshino Cedar House, a structure originally created with Tokyo-based architect Go Hasegawa for Kenya Hara’s House Vision exhibition in Tokyo. The house will now be permanently installed in the rural Japanese town of Yoshino where it will be a bookable Airbnb location maintained by the community.
Joe Gebbia says: “Samara is all about generating new ideas and building products that serve the Airbnb community.”
Proceeds earned from guests will be used to strengthen the cultural legacy and future of the town, which has struggled as young people migrate away from rural communities. Samara will closely monitor the progress of their first project and consider expanding this concept to similar communities around the world.
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