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Regard the Best Moments from the Premiering Design District 1010Tuesday 10 October 2017
The former Habsburg residence was for the very first time the exclusive venue for Design District 1010. Over five days, the entire district was be transformed into a vast walk-in design showroom with approximately 100 high-profile domestic and international brands from a wide variety of industries, such as interior design, technology, residential, and art, presenting their products and novelties in the Hofburg, Vienna.
Over 2,700 guests attended the grand opening of Design District 1010. Besides this amazing feat, the launch of the new design event was remarkably acknowledged due to its spectacular structure, elaborated exhibitor stands, like Minotti, Steininger, Interlübke, and M&G, and an imperial backdrop marvelled everyone.
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Amongst the main highlights of the show were the triangular pillars that officially marked the arena as “Design District 1010”, the “mobile showrooms” which decorated five spots of the Viennese Downtown. Outside, in neat stylish glass cubes, prestigious brands like Land Rover, Breitwieser, and Gaggenau masterfully staged their products.
The event provided insightful news of current living and lifestyle trends. Visitors were able to experience an extensive supporting program with musical highlights. Gerstner Catering and Perrier Jouet offered their culinary expertise to cheer up the well-being of the crowd.
Sabine Jäger and Peter Syrch, Martin and Daniela Steininger, ORF sports moderator Rainer Pariasek. Designer Arthur Arbesser, Rainer Mutsch, Juan Pablo Molyneux, Patrizia Moroso and publisher Desiree Treichl-Stürgkh were a few of the influential names that were present at the premiere of Design District 1010.
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