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Natuzzi Italia Powerfully Demonstrates How Nature and Design Can MeetTuesday 8 May 2018
Natuzzi Italia Powerfully Demonstrates How Nature and Design Can Meet ⇒ The renowned Italian design brand, Natuzzi Italia is known for creating designs in perfect harmony, adding a natural touch to each piece. Last month, the Italian brand participated in the esteemed Salone del Mobile furniture fair, showcasing a brilliant concept where design meets the evolutions of the Smart Home and products that are intelligent, integrated and interconnected. In this article, CovetED will talk about a series of designs from the brand, including the stunning Torsion table designed by architect Mario Bellini for Natuzzi Italia, which is all about celebrating Nature as well as two collections, Agronomist and Oceanographer, from the beloved Dutch designer, Marcel Wanders.
With its thick extra-clear glass top, two metres in diameter, held up by a weave of six solid olive wood petals, Mario Bellini’s Torsion is an imposing round table. Its design evokes the power of time-honoured olive trees from Puglia whose trunks, untamed by the winter wind, resist the inclement weather by twisting. A tribute to the land that inspires the brand, the place where Pasquale Natuzzi’s incredible human and professional adventure began.
Agronomist is a collection of sofas, armchairs and furniture designed by Wanders that is inspired by the land, the landscapes, the architecture and the lifestyle of Puglia. From the land to the water. With Oceanographer, Wanders unveils a vast, multi-faceted collection that seems to emerge like a hidden treasure from the sea of Puglia: sofas, armchairs, chairs, tables, accessories.
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Another extraordinary feature recently launched by Natuzzi Italy was its smart living programme conceived in parternship with LG, which opened the doors of the Internet of Things and “connects” Mauro Lipparini’s Colosseo sofa with the other elements in the home. Besides the Colossea sofa, Lipparini was also behind the design of the Penelope and Cassia armchairs, the Armonica low cabinet and the Fil Rouge bookcase.
Nature is also the inspiration for the colour choices of the Natuzzi Style Centre, which has clothed the new products with the shades of buds and blossoms, with the soft neutral tones of the earth, grain and leaves to create wonderfully welcoming and reassuring atmospheres. The refined and rarefied colours are combined with cool, modern pink tones to soften the environment and give it character. A mood that transmits elegance, modernity and constraint.
“Our challenge when creating the new Natuzzi Italia collections presented in Milan was to bring the Harmony that regulates every natural ecosystem into the domestic environment. It was only natural that we began in Puglia, the original home of our company. We represented the evolution of design, starting with the aesthetic and functional perfection of the olive plant and progressing as far as smart living, where everything is interconnected thanks to the use of next-generation technologies,” disclosed Pasquale Junior Natuzzi, the Chief Marketing and Communication Officer Natuzzi.
Other remarkable designs from the Natuzzi Italia collection that made quite the impact were Icon by Michele Menescardi, inspired by the authentic Natuzzi brand icon, the 641 model of 1989, as well as, various new products for the bedroom from the Venere Collection by Bernhardt & Vella. These include a chest of drawers and bedside tables that follow a similar style as well as a bed whose concept embodies beauty and grace by conserving the modesty of the feminine charm.
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Source: Natuzzi Italia