The story started from 2002, when MAISON&OBJET created an «Observatoire de la Maison» which catalogues new trends in consumption and emerging lifestyles.
All the members of the Observatoire bring together their striking discoveries, their emotions and their intuitions about emerging lifestyles. In this way they define a topic as the running theme of the season. Emotions, Desires, Secret, Luxuries, Use, Intensity … the themes refer to major, all-encompassing trends and not the whims of fashion.
There’s an Observatoire with several designers and other professionals that are looking for inspirations in the Nature, so that’s the name of this year theme for Maison et Objet: Wild.
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While presenting the theme at the fair, the visitors were assured that the theme wild is all about going back to nature. Nature is damaged this days and we want to create focusing on the wild topic. What Observatoire is doing is an inspiration, something that will continue. Moreover, it is believed in natural way to create new lines.
We are focused in what we call a mood book, and thinking about nature like something that we dream of, a place where change takes place. Forest – a place where you find peace. Trees were always related with something sacred. What we see is that there’s a trend about what’s sacred, not religion, but what exists in nature.
We try to talk about these places where you can get lost, feel fear, but you can also find yourself. Florests or trees in poetry are a place where you can have time to think, theres a trend about this, city like dangerous place.
Designers worked in amazing and powerful kind of brutal experiences, as fashion, decorative art, creative food, design, all of this is inspired by nature.
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There were involved the following people and brands in this project: Robi Renzi, Floris Wubber, Fredrikson Stallard, Annastasiya Koshcheeva, Kveng Kaput, Henzel Studio, Scut of Coal (black food), Werner Neuman, Jerome Wandell, Sarmite Palakova, Juniper Ridge (cosmetics/shampoos/incense), Attrap’ reves, Matali Casseti (house nest), Guerilla Grafters, Kveng Kaputo, Godefray de Vinieu, Guerilla crafters, Joko Avianto, Yoland Heintzer, Petre Marigold, Sergev Kitchen Bulbo, Hermen de Vries, Capsula Mundi (nature cofins), E 15 Design, Philippe Mainzer and others.
To conclude, François Bernard discussed the role of nature in an era where forms and materials reconnect with the elements to find the harmony between modern man and wilderness.
Would you like to know more about Maison et Objet? Stay tuned with CovetED Magazine and visit us at Hall 7 VPN703 – VPS703!