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Maison et Objet’s Sectors Gain New Perspectives In Upcoming EditionWednesday 4 July 2018
Maison et Objet’s Sectors Gain New Perspectives In Upcoming Edition ⇒ The Ultimate lifestyle and design platform, Maison et Objet Paris returns to Paris Nord Villepinte, for a second time this year, but now with new perspectives and ideas in mind. In this new edition that is set to occur from 7-11 September, Maison et Objet will take on a new challenge, which is a complete overhaul of its structure in an effort to going back to the basics (regarding new sectors): Maison and Objet. Today, CovetED will explore a bit more about this new purpose, which is bound to surprise you even more.
“MAISON&OBJET Paris is constantly reexamining its positioning in relation to the shifts in the market in order to best meet the needs of lifestyle industry professionals.”
Three distinctive initiative led to the new launch of these sectors which are debuted in September, including one involving outside consultants and professionals in the market, François Delclaux, the founder of the agency Un Nouvel Air and Jean-Luc Colonna d’Istria, the co-founder of the concept store Merci.
Due to the diversity in the world of interior design, a lot of challenge for specifies take form, and so in order to become easier to scout new ideas and inspirations, Maison et Objet has altered its Maison sector, which will now be divided into four new realms to be explored: Unique & Eclectic, Today, Forever, and Craft. Through this four sectors, Maison et Objet will offer styles and trends just as diverse as ever before, with the assistance of the most exclusive luxury brands within these sectors.
“Interior designers, interior architects and high-proﬁle buyers all favour a style-oriented, lifestyle-based approach to picking furniture, accessories, and creative technical interior solutions. For this reason, establishing an appealing atmosphere is essential,” explained François Delclaux.
The beauty of this design and lifestyle event is that it is highly appreciated by respected buyers both French and international. These are always searching for the latest product novelties, so the presence of the Objet hub by typology is more crucial than ever. For this edition, M&O has simplified the process into seven categories: Cook & Share, Smart Gift, Fashion Accessories, Kids & Family, Home Accessories, Home Fragrance, and Home Linen!
“The interior design market is growing again, both in France and internationally. But faced with the prospect of a crumbling retail business, professionals need to differentiate themselves with a strong and intelligible brand identity. As a result, buyers need to keep an eye out for new ﬁnds and explore new territories. When they are visiting the fair, what they want is to go straight to what they need, but still have the opportunity for surprising discoveries,” affirmed Jean-Luc Colonna d’Istria.
The world’s most beloved tradeshow is the perfect stage for industry professionals and design enthusiasts to discover new trends and expressions in a multitude of sectors. Each year, Maison et Objet promises and delivers a creative and diverse space replete with uniqueness and business opportunities, and the September edition of 2018 will be no exception. Stay tuned for more information regarding this extraordinary event!
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Source: Maison et Objet