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Kartell’s Tribute to the Iconic Componibili at London Design FestivalTuesday 19 September 2017
The London Design Festival started a few days ago, and Kartell is already playing a major role at the prestigious event by showcasing a special installation with the brand’s latest products as well as a show in tribute to the iconic design of Componibili. This stunning and highly functional piece was produced fifty years ago by Anna Castelli Ferrieri. Throughout this article, you will be able to discover the new numerous versions of this legendary design.
In the context of the Special Editions created for the anniversary and signed by important international designers – Ron Arad, Mario Bellini, Antonio Citterio, Ferruccio Laviani, Piero Lissoni, Alberto Meda, Alessandro Mendini, Nendo, Fabio Novembre, Philippe Starck, Patricia Urquiola, Tokujin Yoshioka and brands Emilio Pucci and Missoni, plus a special Disney edition – also joining for the occasion are the new original interpretations of Componibili of some brands of British design, fashion and art, with the objective of telling the story and values of the brand with a specific and dedicated language for the London public, able to transmit the values of the Kartell lifestyle.
“After Milan and New York, the show dedicated to Componibili’s 50 years celebrates this special anniversary in London, too, where we opened our first flagship Store last year,” says Lorenza Luti, the Marketing & Retail Director of Kartell. “We are pleased with the collaboration with the British designers and artists who have accepted our invitation to reinterpret this Kartell icon. The London capital is a strategic international centre both for business and for its cultural and artistic crossroads role. This project allows us to reinforce our presence in the city and present our brand,” she continued, “The story will begin with a historic piece like the Componibili, which revolutionised the world of design, up to the latest products, born from continuous vanguard technological research, and collaboration with the most brilliant creative minds at an international level.”
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Visionary English designers Ross Lovegrove – whose unique style, inspired by the logic and beauty of nature, unites intelligent technology, materials and organic forms – and Ashley Hicks, international design and interior architecture protagonist with both residential and large-scale projects in the United Kingdom Europe and the United States.
Also creating a special edition of Componibili will be the creative design and consulting partnership Campbell-Rey, founded by Duncan Campbell and Charlotte Rey in 2014 and characterised by a sense of irreverence and a playful and elegant aesthetic. Campbell and Rey debuted their furniture collection at the Salone del Mobile 2017, and have continued growing, putting the desire to elevate objects of daily use at their centre of their work through the celebration of natural materials, unexpected colours and impressive geometries.
“The anniversary of Componibili by Anna Castelli Ferrieri is a truly special event, that brings with it many meanings, both because it tells the story of the origins and roots of Kartell, and because it has marked an absolute innovation in the history of design, becoming an icon of industrial production,” explains Claudio Luti, the President of Kartell. “Componibili are, for me, a family “object”, they have always been a part of my “living”, and when I arrived in Kartell, I immediately wanted to give this product an iconic role recognised by the market and the critics of international design who wanted it in all of the museums of the world. With “Tribute to Componibili. 50th Anniversary” we want to offer a true emotional narration, which tells of the evolutions of the product, and how it has been capable of understanding interior design and to meet immediate meet the new contemporary taste of living.”
On September 21st, The show and installation with the latest products created by the designers of the brand will be hosted at the Kartell Flagship Store in Brompton Road, in the heart of the London design district. At the event, the latest versions of the Componibili piece and new innovations to the international design community will also be presented.
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