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Hermes-Sojitz launches boutique hotel chain in ItalyTuesday 9 August 2016
The tourism market is hotter than ever and new projects are growing up. Hermes-Sojitz launches boutique hotel chain in Italy, with a luxury status for 12 exclusive hotels with 20-24 rooms to be finished in 2017. The project is made by Hermes-Sojitz International Investment Fund in cooperation with Sotheby’s.
Boutique hotels are opposed to traditional model chain hotels. Main conception of the boutique hotels is to create a unique decoration of each room as opposed to a typical design inherent to chain brands, wich people certainly love. It is more common to see thematics rooms in hotels than before. This action could expand the guest experience to another level. Design and high standards of service will be present in this project.
Each building has its distinctive past. A unique history of each object creates a main peculiarity of the future hotel chain. Leading French and Italian designers are involved in the project in order to keep the balance between legacy and modern trends as well as to implement a unique idea of the whole chain.
At the present time, construction and design of Palazzo Gallo is almost finished. It is the first boutique hotel of the future chain that is located in Piedmont (Italy). An architectural style of the building represents the best traditions of art nouveau, and the interior decoration combines wall paintings, mosaic floors, and works of pictorial art of different historical periods.
Some operators of international hotel chains are interested to be part of this project. Naoki Matsumura, Chairman of Hermes-Sojitz’s Board of Directors, explains the attention paid to this project as follows: “At this moment, there are many boutique hotels in Europe. However, only few of them meet high quality standards that are provided by leading hoteliers and that are sought by guests. That is why, we see promising opportunities for implementing this project that will combine distinctiveness, unique historyand design with a high level of services and quality”.