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Edra Timeless Elegance at Salone del Mobile 2016Sunday 17 April 2016
Edra showed at Salone del Mobile 2016 a choice of sofas, armchairs, chairs, tables, lamps and containers that stand for craftsmanship combined with the most advanced and sophisticated technology. Pieces with timeless elegance and not conditioned by trends—the result of the philosophy of a company that has its roots in the greatest artistic tradition, characterized by the quality of research.
Francesco Binfare, the designer who invented the “smart ” cushion that can act as both armrest and backrest by modeling itself into infinite positions with the slightest pressure, conceived the third masterpiece born out of this extraordinary idea of “moving”, literally, the way we sit. So, after Standard and Absolu, Essential was born: “It has simple and essential elegance,” explained Binfarè.
“It has an objective beauty that transcends emotion, and extreme modularity which makes it suitable for any environment. It is flexible because it molds itself to different ways of using it. It is welcoming to stimulate the encounter between people. It is a primary object, simple and contained in its dimensions. In one word, it is elegant. As we would always like any important item in our homes to be.” At the iSaloni, was showed in velvet, chenille and leather.
Jacopo Foggini, who had already designed for us chairs and armchairs such as Alice, Ella, Gina, and Gilda masterfully shaping materials such as polycarbonate and methacrylate, this year decided to gift us with his experience as an artist who works with light, giving life to the lamp Ines.
“It is the first time that I make a lamp for a company,” had said Foggini. “With Edra, I always felt total freedom to create without limits or boundaries. Edra is one of the few companies able to realize an industrial product with such high craftsmanship to make it somewhat unique. So, I wanted to create an object that could dialogue with those beautiful sofas that characterize its production—an important lamp, with the dynamics and proportions of an inverted chandelier.
I wanted it to be read as a natural element, a stem that branches out like a tree, but also in some polymorphic way as the sinuous body of a woman with long legs, like my former girlfriend Ines, to whom it is dedicated. I was inspired by Giacometti, and Tim Burton, and Salvador Dali. And for the first time, I painted ‘”gold” my characteristic materials instead of working the color in the transparency, so the effect is a metallic look with “gold” dripped as wax, in an irregular manner.”
The architect and photographer Stefano Pasqualetti is the author of a third new product a beautiful book called “Shades“.
Pasqualetti interpreted the Edra collection isolating the products from their environments, stripping them of accessories and definitions. He frames, approaches and tells them in new shades, closing up on the details. The results are strong images, geometries that offer a renewed sense of proportion showing weavings entirely handmade, light reflections and depths of shade. A challenge overcome only thanks to the high quality of our handmade, of our technology, and of the variety of materials.
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