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Cassina at Salone del Mobile 2016 – Origins of the FutureWednesday 13 April 2016
Cassina at Salone del Mobile 2016 – Origins of the Future – CovetED team is in Milan and we had the pleasure to meet Patricia Urquiola, Phillippe Starck, Konstantin Gricic and also representatives from Fondation Rietveld and Perriand at Cassina stand. Cassina 2016 Collection is being presented at a 900m 2 stand projected by Art Director Patricia Urquiola and inspired by the Rietveld Pavilion, a temporary building designed in 1955 in Holland to display sculptures and later reconstructed in the Kröller-Müller Museum’s sculpture garden. This modern building reflects Cassina’s contemporary attitude with its minimalist, yet immediately recognisable, design.
A reflection on the future of Cassina, without losing sight of its past Cassina has always represented the future, right from its origins. This is particularly evident in the relations developed with internationally renowned designers and architects as well as the modern Maestri, and in its forward looking approach to innovation and productive know-how. A first mover, Cassina continues to look ahead in the lead up to its 90th anniversary in 2017, beginning a new and important chapter for the next 90 years of design culture and heritage.
The parallelism between the temporality and function of these two architectures is evident and clearly highlighted in a video projected throughout the stand which explains the spirit of both projects with interviews and time-lapse extracts. The intrinsic relationship between architecture and interior design has always been an important element in Cassina’s history, from the exclusive production of works by the great modernist architects to the architectural construction of complex design projects. These values are a focal point around whichthe brand continues to develop its projects today.
Continuity and complexity for the 2016 Cassina Collection The future is a choice. Cassina’s future lies in the renewal of continuity, a dynamic process which involves the mutation of original forms, an evolution of an idea, the influence of a classic. New thoughts lead to new creations and new eyes allow you to seewhat is already there, turning it around to discover unexplored aspects.
The 2016 Collection brings together new designs by Patricia Urquiola; the Beam Sofa Systemdevelops horizontally along a rigorous beam base which contrasts with soft and inviting cushions influenced by the works of Magistretti, and the Genderarmchair, which, as its name suggests, does not have a gender, it’s not traditional or modern, but an individual piece withstand-alone power. A theme that continues in the Props collection of abstract arrangements, an architectural presence, designed by Konstantin Grcic to freelydefine space and function.
The Cassina spirit continues in the Deadlinecollection of mirrors by Ron Gilad, a clear reference to the contemporary art world, each mirror is a complex architecture, a reflection of a reflection, a construction of illusion and reality. This spirit could easily be defined as Simplixity. A term coined by Ora Ito to explain the art of giving apparent simplicity to an object witha complex workmanship, as with the Icochair. A combination of wood craftsmanship and technologicalinnovation, this piece is the essence of the MedaMade concept. The Guéridon J.M. multi-functional table by Charlotte Perriand, produced for the firsttime in saddle leather by Cassina, also highlights the savoir-faire workmanship of the brand.
Continuity is particularly evident in the work carried out by Philippe Starck over the last twenty years to rethink the classic sofa with Cassina. Volage EX-Sis the result of this research, a centre of gravity of the home, a platform of energy where its user can freely live. A continuity that is also present in the renewal and development of the Utrechtarmchair by Rietveld in the innovative Boxblocksjacquard fabric designed by Bertjan Pot, Starck’s Capriceand Passionchairs, the Bobolicollection of tables by Rodolfo Dordoni and the 9and 10tables by Piero Lissoni.
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