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Louis Vuitton’s Latest Packaging Range: Imperial SaffronMonday 1 August 2016
French Fashion Designer Louis Vuitton has released its brand-new packaging range with a unique color Saffron, and it’s named after Imperial Saffron. The classical brown color packages are left behind with those eye-catching light color.
This distinctive color has been specially selected to create a new visual impression while it has woven itself into Louis Vuitton’s history since a century and a half. It can be seen on many iconic heritage pieces such as the trunk in the Louis Vuitton archives, created for an expedition in Africa launched by the French automobile firm in 1924.
From now on, the Louis Vuitton packaging will feature this imperial saffron shade highlighted with blue, a complementary color already used in early personalization details from 1854 onwards, but also for the House’s ribbons since many decades. The perfect combination of these two elegant colors gives a very modern, and eternal look that is reminiscent of the golden age of travel. In addition, the package will feature thicker material while also arrive at stores flat-packaged that’s both efficient in delivery and friendlier to the environment.
Michael Burke, CEO of luxury brand says: “We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle. In most cases, brand colors play off of black and white. We wanted to be different.”
The new packaging was also used by Louis Vuitton in their awesome “Volez Voguez Voyagez” exhibition in Paris, and now it’s already starting to appear in stores.
The luxury brand’s previous packaging range with brown color.
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