Be Inspired By 8 Residential Projects By Ash DesignTuesday 1 October 2019
ASH Design began life in Paris about twelve years ago and settled in London in 2010. Currently, they feature the list of UK’s leading interior designers and is also one of the best interior designers worldwide. Scroll down to know more about this studio and be inspired by their latest residential projects by Ash Design.
Clients can expect an eye for the artisan, with bespoke, carefully choreographed and detailed luxury residential interiors. With an amassed international knowledge of the design industries in both Europe and America, and a working infrastructure throughout, ASH has the contacts and know-how to produce turn-key projects in any part of the world. An inherently French point of view comprising a masterly mix of modern design with a contemporary edge and a sound understanding of the luxury industry ASH Design brings to life, in every sense, the evolving aspirations of the client brief. ASH Design is headed by Founder & Creative Director Sharon Elalouf and Operations Director Amanda Ibgui (See picture above).
SHARON ELALOUF | FOUNDER AND CREATIVE DIRECTOR
Sharon Elalouf with 15 years industry experience and a Diploma in Interior Design has a hands on approach from the interior concept stage right through to the delivery. Well travelled, and family oriented, her eye for detail is shaped by practicality and is the foundation for all projects.
AMANDA IBGUI | OPERATIONS DIRECTOR
Amanda Ibgui is a Partner who is responsible for Project Management and Finance Control as well as new business. The core of her work is ensuring that the client’s vision is delivered on time and on budget. Amanda has 11 years experience in four countries.
While we get to see their 6 latest residential projects, we will share with you each of the four staged process that culminate with the perfect final result.
So, it all starts with is the project brief. Here they get to know the client’s own vision, so that each design is individually tailored to reflect their lifestyle. They start with a design discussion to hear the project brief and see some examples to help visualize and align the initial concept with Ash Design. They prefer to get involved at an early stage and review Architect’s drawings which they can work with to consider and maximize the space for considered and bespoke interior design elements. The purpose of the initial meeting is to discuss the vision, the proposed budget and the timeline.
Secondly, there is the presentation. They use the client’s brief and the studio’s expertise to create a visual idea of their design inspiration, chosen materials, colours and key Interior Architectural ideas. It is an opportunity for feedback, amendments and agreements to be made so that a clear design direction is in place for the next stage.
Stage 3 is the Commissioning & Implementation of the Project. To commission the project ASH Design would require a deposit. The level of client’s involvement is entirely up to them and we are happy to lead fully, however, we would require input for the following: Detailed drawing approval, Project review meetings.
Last, but not least, comes stage 4: the Installation. Ash Design will manage the installation of the project.
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